Taylor Swift just wrote a new chapter in music history with her twelfth album, The Life of a Showgirl. Released October 3, 2025, the album conquered the public and broke historical recordsincluding first-week sales, previously held by Adele with 25 in 2015. In just five days, Swift’s album sold 3.5 million equivalent units (3.2 million physical and digital copies, 300,000 streaming copies, ed.), surpassing Adele’s previous record.
The debut was the strongest of Taylor Swift’s career: on its first day in the United States it sold 2.7 million copies, becoming the best-selling album of 2025. Although Adele holds the record for traditional physical and digital sales with 3.378 million copies, Swift reached 3.2 million physical and digital copies, coming considerably closer to the finish line.
The album also dominates the Italian charts: #1 FIMI/NIQ for Albums, CDs, Vinyls and Cassettes, while the single extracted The Fate of Ophelia debuts at #6 in the Singles chart and brings 11 songs into the Top100. Not only that, the single The Fate of Ophelia it is the most streamed song in a single week in Spotify history and the second highest revenue on radio in Italy.
The commercial success was fueled by a targeted marketing strategy, with over 25 special editions of the album available, including exclusive variants sold via Swift’s official website. The album also set record vinyl saleswith 1.2 million copies sold worldwide, exceeding all expectations.
In addition to music, Swift launched a film event, The Official Release Party of a Showgirlwhich debuted in third place at the box office in Italy with almost 370,000 euros in revenue.
The album also marks a new phase in her career, inspired by her relationship with NFL player Travis Kelce and her experience during the Eras Tour. While receiving mixed reviews from critics, the album found wide acceptance among fans, further solidifying her bond with her supporter base. On a personal level, Taylor Swift announced her engagement to Travis Kelce in August, adding another chapter to her private life that fascinates fans and the media.
With The Life of a ShowgirlTaylor Swift not only surpassed Adele in terms of first-week sales, but also proved to be an unstoppable force in the music industryready to write new records and win the hearts of fans around the world.
