Two new openings that speak of elegance, identity and territory.
In the heart of a summer that celebrates the return to authentic beauty and conscious luxury, Genny strengthens his vision with two new openings that speak of elegance, identity and territory. From Milan to Porto Cervo, the Italian maison draws spaces that are real visual stories, designed to welcome a contemporary and sophisticated femininity.
A new house in the heart of Milan
In the beating heart of the fashion quadrilateral, Genny opens his new boutique in via Sant’Andrea 1, a symbolic address for Italian fashion. The space, conceived as a temple of elegance and femininity, reflects in every detail the aesthetic vision of Sara Cavazza Facchini, the brand’s creative director. “With my clothes I want to make women feel deeply at ease, in tune with their body and essence,” says the designer.
Gesso floral sculptures, inspired by the iconic Genny orchid, embellish the walls with grace and strength. Gold metal hangers, pink rugs inspired by printing Orchid Jungle And curated furnishings define an enveloping environment, in which fashion, art and design coexist in harmony. More than a boutique, an experiential space that speaks of a contemporary, free and aware femininity.
A Mediterranean oasis in Porto Cervo
The second opening brings Genny to one of the symbolic places of the Italian summer: the Costa Smeralda. In via della Pare 4/a, in Porto Cervo, a new boutique comes to life that pays homage to the Sardinian nature and the Mediterranean landscape, keeping intact the sartorial elegance of the maison.
The boutique stands out for its evocative interior design, where the printing Orchid Jungle It covers walls and furnishings, creating a visual continuum between fashion and the environment. The entrance wall, with its three -dimensional processing inspired by the Block Chainis a visual manifesto of the brand: a combination of technology and female identity. Finally, the exhibition niches, modeled as Sardinian rocks smooth by the wind, welcome accessories as natural works of art.
