A project that celebrates the ninth anniversary of Radiofreccia and opens a new creative space dedicated to young people: the Radiofreccia Rock Campus, where music, coaching and freedom of expression become a bridge between the past and future of rock.
On the occasion of ninth anniversary Of Radio arrowthe broadcaster is thrilled to announce the launch of the communication campaign with the project “Radio Freccia Rock Campus”, a unique initiative, designed for connect, inspire And involve the new generations through the rock musicacting as a bridge between the past and the future. The October 26, 2025 marked not only the birthday of Radio arrowbut also the opening of the doors of Radio arrow Rock Campus. The aim of the campaign is to celebrate the past while looking to the future, offering young the opportunity to discover and interpret the rock masterpieces who have left an indelible mark on entire generations.
Between coaching, music and weekly live broadcasts
In a world where music is often consumed quickly, Radio arrow wishes to be the place where we can rediscover the value and importance of rock as a vehicle for freedom And change. All the station’s disc jockeys will be involved in the project, the first 9 to make their debut Jimmy D, Ambramarie, Doctor Mann, Juliet, Double M, Cassidy, Step, The Fra And Lawrence. They will guide the 9 young people selected in the exploration, listening and re-imagining in the present of 9 symbolic rock songs, from Let Down of the Radiohead And Comfortably Numb of the Pink Floyd to Good Riddance (Time of Your Life) of the Green Day, Best of You of the Foo Fighters and many others.
Starting today, every Tuesday at 3.00 pmthe young protagonists, accompanied by their coaches, will have the opportunity to share live on Radio arrow their experiences and reflections. The launch campaign of “Radio Freccia Rock Campus” will have as protagonists i disc jockeyportrayed by the photographer Jacopo Francesco Emiliani in the guise of “master of rock“. The planning will involve various media, including radio, radiovision, billboards, TV, press and social media.
The team behind the project
The project was created in collaboration with the creative directors Stefania Siani Of Serviceplan Italy And Federico Pepper Of Le Dictateur Studio who declare: «With “Radio Freccia Rock Campus“, the broadcaster not only celebrates its own history, but continues to promote the freedom and critical thinking that rock has always represented».
Marta Suracimarketing director of RTL 102.5 GroupAnd Daniele Suracieditorial manager of Radio arrowthey add: «We are excited to offer a platform that not only highlights the importance educational of music, but which also strengthens intergenerational bonds through a common language: the rock music. The radio is personally involved, and the disc jockeys immediately proved enthusiastic about working on this project which we believe can last over time and reserve great surprises for us! And as we say in this campaign: Long live rock!»
