Italians listen to RTL 102.5 everywhere. The latest Audiradio data says so: the radio founded by Lorenzo Suraci almost reaches 7 million listeners on an average day and is also among the top in a quarter of an hour, with 531 thousand Italians listening. But what wins is the RTL 102.5 system with Radio Zeta and Radiofreccia: the new model, which winks at the advertising market, collects record audiences of 9.6 million every day.
In short, Suraci’s radio system is the real winner in the latest Audiradio survey: the integrated radio wins and convinces. And it creates group identities, editorial synergies, unified collection and economies of scale that other large private centers are still unable to achieve. Once again the RTL 102.5 Group, with its system, leads the way.
The data from the latest Audiradio survey convey to the market the great performance of the RTL 102.5 Group, which continues to represent the national benchmark in terms of construction, cohesion and industrial exploitation of the publishing portfolio. A triad, the one composed of RTL 102.5, Radiofreccia and Radio Zeta, which all digital radios join. It is an industrial model in which the broadcasters (digital, FM, Radiovision) of the same entrepreneurial group are transformed into a single editorial and commercial machine. And in this, once again, RTL 102.5 dictates the times, teaching the media a new language: from isofrequency to radiovision.
Then another apocalyptic revolution: the RTL 102.5 System, made up of the three radios (RTL 102.5, Radio Zeta, Radiofreccia), the DAB radios, the radiovision (present in all Italian homes and in restaurants, bars, Autogrills), and the social networks of the radios (which count millions of views and interactions). Finally, the RTL 102.5 Play platform: accessible from any device, with exclusive content, live broadcasts (24 hours a day), replay of programs or major live events.
It is a large structure, agile and cross-media, which becomes the giant of listening: the RTL 102.5 radio system, ready for the advertising market.
