Dazn and Sky have chosen the big match of the next championship: Juventus, Inter and Milan Masters. The ranking of the listening of the Serie A says that the greats of the Northern Northern Serie A
Only Juventus, Inter and Milan differently combined with each other in the first five choice of paid TVs. Juventus present in 6 of the 9 most precious calls, followed by the Milanese who appear 5 times out of 10. Behind the axis from Milan to Turin, the void. Or almost. The publication of the selection of the ‘pick top matches’ by Dazn and Sky for the next championship in raise the veil on the reality of the television weight of Italian football. It is no coincidence that the two broadcasters have been divided above all the most interesting games with Juventus, Milan and Inter in the field.
At the level of listening they generate the critical mass that makes the Serie A product attractive And who pushed the operators to the last auction, albeit with a slight decline compared to the previous three years, to commit over 900 million euros per season to guarantee the possibility of transmitting the 380 challenges that lead to the Scudetto.
There is a huge gap compared to the rest of the panorama. Only Napoli holds the comparison, even more so in a year concluded with the conquest of an exciting championship on the edge of the razor in the sprint with Inter. The others observe from afar, both in Auditel surveys and in the choices of Dazn and Sky.
Serie A 2025/2025: the choice of Dazn and Sky’s big match
Here, specifically, how the two Broadcasters evaluated the Calendar of the Serie A 2025/2026 and moved their pawns in view of the next season. Dazn who had the two initial choices, being the holder of the almost exclusive of the championship (10 matches of which 7 alone) placed Juventus-Inter of the 3rd day e Juventus-Milan of the 6th. Games that have a remarkable appeal on listening and that fall into a moment of autumn in which TVs are still engaged in the collection of season tickets. The third pick took him sky and paired it with Inter-Juventus of the 25th day.
To go down, the two derby between Inter and Milan (12th and 28th round), Naples-Juventus of the 14th, Milan-Juventus and Milan-Napoli (34th and 5th day) on DAZN, while Sky has returned to choosing to call number 9 and selected Juventus-Napoli on the calendar in the 22nd round.
The glance is evident. In the first 10 calls there are only Juventus (6), Inter and Milan (5) and Naples (4). For the others, the crumbs of the second noble band remain and also here only when you coupled to one of the great in the North, in particular Juventus. In short, it should not be surprised that neither derby of the capital between Rome and Lazio (at risk of dispute in daytime on the order of the Interior Ministry) appears in the first 20 slots and that Rome (3 times), Lazio (2), Atalanta, Fiorentina and Turin (once) are only in challenges against the bianconeri.
Serie A, the ranking of team listening for team
The theme of listening is important in the dynamics of the Serie A League also because it is part of the data used to determine the weight of the clubs in the distribution of the variable part of TV rights. Pending the official report of the high floors of via Rosellini, the reworking closer to the reality of the ‘television weight’ of the individual teams was created by the site Football and Finance.
In the face of an overall audience, counting the listeners of both Sky and Dazn, of 247 million spectators who followed the matches of the last championship, it emerges that The only ones to guarantee medium listenings above the million for each appearance were Juventus (1,355), Inter (1,248) and Milan (1,088). It means a total of 140 of the 247 million total visualization, the heart that holds the value of the television and streaming of Italian football on its feet.
The ranking follows with Naples (0.993), Rome (0.915) which are not too far from the million threshold while from then on you drop quickly: Atalanta (0,700), Fiorentina (0.645), Lazio (0.557), Bologna (0.485) and Turin (0.471) in the top10 of the listenings by the last series.
The overall data of the Serie A 2024/2025 made a slight decline (-0.8%) compared to the previous year. A number that must be read in two ways: on the one hand a substantial seal in the context of a season of offer at times excessive football on television and streaming, with the departure of the new enlarged Champions League, on the other a folding that must make you think because they arrived at the end of a hard -fought championship in which Scudetto, placings for Europe and relegation have decided in the last, throbbing minutes of the final turn.
