Since 1992 Natura has been creating nature-inspired fashion, beauty, home décor and gifts. The Spanish brand that makes Christmas a sensorial and emotional journey.
“The set of elements and forces of which the universe is composed”. It is from this essential yet powerful definition that Nature continues to describe itself. Not as a simple brand, but as a living, sensorial and human ecosystem. A place where people, objects, ideas and cultures coexist, influence each other and give shape to an experience that goes beyond the product.
Natura was born in 1992 in Barcelona by a group of friends united by the same mission: to do things differently. In a world where the idea of business is often associated with rigidity, consumption and standardization, Natura presents itself as a company capable of inspiring through respect for all forms of life and for the planet. A company capable of speaking to the senses and conscience, transforming the gesture of purchasing into a moment of connection.
Specializing in fashion, accessories, beauty, home décor and gift itemsNature has built a free and unconventional identity over time, based on warmth, emotion and a “sense of purpose”. Light, music, aromas and carefully chosen objects thus become tools for creating spaces that inspire, capable of blending different cultures and generating well-being. A real bazaar of emotionswhere utility meets beauty and everyday life is enriched with meaning.
Natura’s mission is precisely this: to bring wellbeing to the world. Wellbeing understood in its broadest sense, through the body and relationships, the community and the inner dimension, up to respect for the environment. Physical, emotional, social, spiritual and ecological well-being are not abstract concepts, but concrete pillars that guide ideas, actions and collections. And Christmas is the moment in which this philosophy finds its maximum expression.
In Spain, Nature is synonymous with Christmas. In fact, the brand dominates the top of mind of consumers and concentrates 25% of annual traffic in the month of December alone, with over four million gift packages prepared every year. A result that is not the result of chance, but of the coherence with which Natura has built, since the opening of the first store, a model based on authenticity, emotion and hospitality.
Even in Italy, the Christmas period represents the most special moment of the year. The 17 Italian stores are transformed into magical spaces, designed to accompany the customer in discovering the perfect gift. Every detail of the in-store experience is carefully curated: from the selection of products to the atmosphere, from visual merchandising to the central role of the staff, capable of transforming inspiration into experience. During Christmas, fashion gives way to a rich and transversal offer that embraces beauty, self-care, cooking, decoration, games, stationery and manual skills, giving life to a sensorial journey that invites you to touch, observe and be inspired.
The 2025 campaign, “Christmas Gifts from the Earth”, celebrates the gifts that the Earth offers us during winter: calm, simplicity, everyday life. The Christmas collections – including candles, perfumes, stationery, fashion and accessories – create environments that evoke refuge, intimacy and emotion, inviting you to reconnect with what really matters. The claim “Don’t know what to give? Nature is always a good idea” it thus becomes a promise, even before a message.
At the same time, Natura continues to invest in growth. In Italy, the brand strengthens its presence with a new opening in Bolzano, within the new WaltherPark centre, confirming a solid and coherent expansion strategy, with a growth forecast of 15% in 2025. In an increasingly homogeneous market, Natura continues to stand out while remaining faithful to its vision.
