The main world cycling competition starts tomorrow from Lille.
After three years abroad, the departure of the Tour de France returns to France. The 112 edition of the main cycling competition, starts on Saturday 5 July from Lille and it is not a first time, the capital of the Hauts-de-French has in fact already hosted the route of the race already other times, in 1960 and NL 1994. A route in 21 stages, for over 3300 kilometers between climbs, fallen and escapes, which will arrive on July 27 in Paris with the traditional parade of corridors on the corridors on the corridors on Champs-Elysées. Who will win the yellow jersey? The challenge will be all between Tadej Pogačarwhich has already won the tour three times and Jonas Vingegaard naturally. But the tour is not just competition has also been lifestyle since light mobility has become a real alternative to the car.
European data, published in the report Cycling Industries Europe 2024they highlight a market of over 30 million bicycles sold per year, with e-bikes already constitute 25% of the market. In detail, Italy, according to the data of Confindustria Ancma -Association Cycle Motociclo Accessories, in 2024 over 1.7 million pieces were sold for a turnover of 2.6 billion euros.
And if the traditional bike maintains leadership with 1.08 million pieces, the pedal assisted reaches 20% of the composition of the sold in our country. Not only that, in our country, with over 90 thousand kilometers of viable roads, it is estimated that 40% of the population will use the two wheels to move. A theme that has also attracted attention to the last edition of Pitti Uomo in Florence from the theme Pitti Bikes, “thinking about the attention that Pitti Immagine addresses to the contemporaneity in all its aspects, the bicycle appeared an ideal synthesis for the theme of our summer salons”, he explained Agostino Polettogeneral manager Pitti Immagine, in the newspaper that is becoming more and more lifestyle, this medium plays an innovative role, well beyond the alternation between sports and mobility. A pace that seeks harmony, a tandem that aspires to tune even the opposites. Sustainable, personalized, multifaceted, different, trace new perspectives ».
Creative paths, therefore, which combine functionality is design and just think of Paul Smith. The British designer is a large two -wheeled enthusiast so as to have signed an exclusive Dogma model of Pinarello and published a themed scrapbook. Massimo Giorgetticreative director of MSGM, on the other hand, dedicated the latest men’s collection presented to Milan for the summer 2026 to the world. Among the Musts, an original interpretation of the Millot Jaune could not be missing.
For the record, the official yellow jersey is Made in Italy and is produced by Santoni. Also the designer Anya Hindmarch He teamed up with the Brompton team to make a folding bicycle designed while at the last edition of the Design Week, Alessandro Enriquez He collaborated with the Milanese historical brand of Silvestrini bicycles.
