For Italians, creativity in the kitchen is very important, here are the new pasta formats designed by Voiello to make each dish unique.
Few things in Italy have reached the state of “profane sacredness” such as pasta. Not only a food, but a ritual and at the same time a symbol of Italianity recognized all over the world. And it is precisely around this universe that a passion that crosses generations, tables and territories revolves, fueling that culinary creativity that distinguishes the relationship of Italians with the cuisine. A creativity that today finds new lymph in two unpublished formats signed by Voiello: the Capriccioso Paccariello And it Spaghettone in love.
Presented on September 30, 2025, these two new protagonists of the Voiello range arise from an intuition as simple as it is ambitious: transforming tradition into innovation without betraying its essence.
Because if it is true that the pasta represents an immovable pillar of Italian gastronomic culture, it is equally true that Italians no longer be satisfied with the routine. This is confirmed by a research conducted by Abstraricerche For Voiello on over a thousand consumers: for almost 75% of Italians creativity in the kitchen is a fundamental element.
Curiosity, therefore, is part of the culinary DNA of the country. So much so that three out of four Italians are interested in trying a new pasta format if proposed by their trusted brand. A fact that takes on even more relevance if we consider that the format represents one of the three main purchase criteria for over 55% of consumers.
The new Voiello pasta formats
The Capriccioso Paccarielloalready the name evokes a decisive character. “Piccirillo” in appearance, as the name that recalls the Neapolitan dialect, but far from shy in behavior, suggests.
Its peculiarity lies in the form folded on itself, which allows it to capture the sauce and hold it “capriciously”. A format that plays with the geometry of traditional pasta to maximize taste experience, creating a concentrate of flavor in each bite.
The Spaghettone in loveInstead, it is inspired by a romantic but deeply Italian image: the embrace of two inseparable lovers. Its particular structure is not only an aesthetic habit, but a technical solution that allows you to wrap and retain condiments in an exceptional way, transforming each dish into a complete sensory experience.
Both formats share the characteristics that distinguish the entire Voiello range: they are Made with fine grains 100% Italian and bronze drownedtechnique that gives that surface roughness so appreciated by both expert and less experienced cooks.
Ruvidity, according to astraricerche research, is considered by 52% of consumers a fundamental element to express its creativity in the kitchen, since it allows you to better retain the condiments and enhance the overall taste of the dish.
The Capriccioso Paccariello and the spaghettone in love therefore lend themselves both to the great classics of tradition and to contemporary reinterpretations and unusual combinations, offering cooking enthusiasts a new experimentation ground.
Voiello: quality and attention to detail
Behind these two products there is the daily work of a company that has done the quality and of theAttention retail their distinctive traits. Each phase of the production process is cured with scruple, from the selection of raw materials to the transfilating, from the subscription to the packaging.
The launch of these two formats therefore represents much more than a simple range extension. It is the concrete response to an evolution of the Italian consumermore and more demanding, curious and eager to bring news to the table that does not give up quality and link with tradition.
Because after all, if the pasta is truly a question of “profane sacredness”, it deserves to be celebrated with that passion, that ingenuity and that ability to reinvent themselves that have always characterized the Italian genius.
