Among the novelties, the European first of therc Fashion Summit, the conference that brings together the main CEO of the world of luxury to discuss market challenges
The new edition of White opens today. The Motor Show in via Tortona, sponsored by the Lombardy Region, by the Municipality of Milan and supported by the Ministry of Foreign Affairs and International Cooperation and by the Ice – Agency for promotion abroad and the internationalization of Italian companies, in partnership with Confartigianato Imprese, brings attention to the news for the summer 2026 of 364 exhibitors (+22% compared to the last two editions) of which 55% from abroad. “The strategy of the M.Seventy group, launched in the post-Pandemic period, today shows its results clearly and concretely,” explained during the press conference, Massimiliano Bizzi, president and founder of White, “in recent years we have important relationships, bringing our fashion in the markets that are manifesting more interest, we have evolved the concept of the creative hub hall”. Thus the event expands, including the spaces of the Mudec – Museum of Cultures, which hosts the first RLC Fashion Summit in Europe, the appointment that belongs to RLC Global Forum and which brings together the main CEO of the luxury sector to look at tomorrow’s opportunities. Not only that, thanks to alliances with international institutions, from Spain to India through the Middle East, White offers an unprecedented vision on the geographies of fashion on the rise with the Expo format, while the heart of the Salone confirms the Secret Room project with five brands selected for their characteristics of excellence. The protagonists of the secret roomsI’m Clara Pinto, Carolxxott, Maz Manuela Alvarez, Renè and Rebirth. And the latter, who debuted during the last edition of White Resort in June, is the first brand to enjoy the promotion of M.Seventy, who supported him in the creation of a prêt-à-porter collection, made entirely in Italy thanks to the synergy with Jato 1919, a reality that belongs to Minerva Spa, as his CEO explained, Jacopo Tonelli, “We are enthusiastic about this new collaboration between Jato 1991, Minervahub, the M.Seventy group and Tala Abukhaled.
