Economy

Who is Damien Comolli, the man who must reconstruct Juventus

Who is and how Damien Comolli works, the man chosen by Elkann to reconstruct Juventus. His past, the algorithms at the Money Ball and the role of Giuntoli

Damien Comolli is the man chosen by Elkann to give weight to the project of the new Juventus. A call that redesigns the current Juventus managerial staff in the deep, being the former president of Toulouse (but also a former observer and sports director between Arsenal, Tottenham, Liverpool, Monaco, Saint Etienne and Fenerbache) a transversal figure whose location will touch several areas in the corridors, offices and changing rooms of the Continassa.

Born in 1973, footballer without a great past beyond the youth team, the name of Comolli had also been approached in the past to the Milan of Redbird and with Cardinal he worked since 2020 taking the tolosa in his hand. He brings in dowry skills as a CEO, general manager and market manager: he ranges from Maurizio Scanavino to Cristiano Giuntoli, in short, and it is not difficult to imagine that his feature has convinced Elkann after a season of great expenses and swinging results.

Comolli to Juventus, the work of Giuntoli under observation

Not too hidden, in the spotlight – once torn with the teeth the qualification for the Champions League – the work of Giuntoli ended. The first real vintage under his direction, second after the stormy ending with Max Allegri, did not fully convince Juventus’ property. Or, at least, it has prompted an in -depth analysis that goes beyond simple corporate accounting: decreased salaries, increased income, hugely reduced passive compared to -200 of 2024.

That the key men of a strengthening campaign of over 200 million euros have failed the field test, is a dependent topic. And also that Tudor, called in the emergency being the Thiago Motta project on which the DS had bet everything, closed, clinging to the players on loan did not go unnoticed. Douglas Luiz, Koopmeiners and Nico Gonzalez (150 million euros in three) now weigh on the budget and force painful choices. The Vlahovic knot, which is not the responsibility of Giuntoli, will be dissolved and will not be easy.

And then the sale of Huijsen, sent away to make cash and then finding himself spending the same figure for Kelly (revisable), who over six months confirmed himself to be a top player to be resold by gold to Real Madrid: an act of heavy accusation that calls the sports director to a response. In his favor, however, having ferried Juventus in the Champions League.

Comolli, Juventus and Money Ball theory

The high feature that made Comolli famous is the passion for the DAT and the algorithms. Fervent supporter of the theory that the teams can be built through the statistics of the players, so as to rationalize investments, has always dealt with the market. Will he do it at Juventus? And if he were, he will be by imposing the line or simply adding his experience to that of the scouting already present and which refers to Giuntoli. Who will also have to digest the entry of Matteo Tognozzi from the Granada and the enlargement of the area of ​​influence of Giorgio Chiellini.

An almost epochal re -foundation. A new year zero that follows those already experienced in the season following the penalties and exclusion from the Champions League and then with the arrival of Thiago Motta and the white paper granted to Technician and Giuntoli. The new Juventus will be deeply different from the one greeted at the end of May.

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