Nuove Confidenze, romance and fiction is born in an integrated paper, digital, social and local events system
April 14th is the beginning of a story yet to be written: is born New Confidences. It’s not just a restyling, but a radical choice: putting emotions and narrative back at the centre, transforming the magazine into a living ecosystem. Stories no longer remain confined on paper: they expand on social media, inhabit the digital world and come to life in the real world, between book clubs and meeting moments. Because the stories that matter don’t end on the last page: they continue in dialogue with readers.
The heart of the new project are love stories, in all their forms. The bright ones and the complicated ones, the ones that make you dream and the ones that force you to grow. Romance becomes the language through which to read the present, explore desire, relationships, vulnerability, even from the male point of view. Because emotions have no gender and stories, when they are authentic, speak to all generations.
Each issue dedicates around 50 pages to contemporary fiction: engaging stories, strong themes and serialized novels written by the most beloved authors and emerging voices of romance, capable of creating anticipation, conversation and a sense of community. An experience designed for those who want to get lost in a story and find themselves, in the end, a little different.
Even thevisual identity marks a clear turning point. The cover becomes a manifesto: stronger, more pop, more contemporary. Colors that vibrate, titles that don’t ask for permission, faces from TV, series and pop culture – women and men – chosen because they represent our time and its emotions.
“The publishing market is experiencing a phase of profound rediscovery of romance and we have decided to become its point of reference. Our goal is to break down generational barriers, combining the authority of our history with the freshness of new narrative languages. This vision materializes in a multi-channel strategy that embraces paper, web and social media, a necessary evolution to demonstrate that the need for authentic stories is ageless” – Maurizio Belpietro, president of the SEI Group and Publisher of Nuove Confidences.
The most profound transformation is in the model: New Confidences it is a narrative ecosystem. Paper, website, social media, TikTok, creators and bookmakers communicate with each other to bring stories everywhere and make them live beyond the page. Not just reading, but participation: digital, social and local initiatives, from book clubs to events, to transform stories into shared experiences.
«When I imagined New Confidences, I started from a simple question: What are the stories we really need today? The answer was romance. Because it is a bridge between generations, it brings mothers and daughters into dialogue and continues to live on social media, in chats, in everyday conversations. Love stories are not escapism: they are a powerful way to understand who we are and how relationships are changing. With Nuove Confidenze I want to create a space that combines paper, digital and local initiatives in a single experience, where emotions return to the center and every reader can feel welcomed” says Marta Bonini, the director of the weekly.
The magazine is completed by the sections dedicated to “time for you”: fashion, beauty & well-being, cooking. Because every story has its own style, its own rhythm, its own space.
New Confidences opens up new horizons for the advertising market. Not simple spaces, but connection experiences. Alongside traditional formats, partners access an integrated storytelling system that crosses every touchpoint: from digital to social, up to physical contact with many meetings with Bookclub, and beyond, in the area.
