The prestigious German newspaper dedicates a long article to the new presence of Italian companies in the German market. At the center of the analysis is the European project Media For Europe and the acquisition of ProSiebenSat.1.
Not just fashion, tourism and good food. For the Frankfurter Allgemeine Sonntagszeitung, one of the most authoritative newspapers in Germany, Italy is once again becoming a protagonist through its companies and its managers.
In an extensive article published in the June 14 edition, the newspaper identifies some of the most representative faces of this new phase of international expansion. Among all, however, it is Pier Silvio Berlusconi who receives one of the most significant awards.
According to FAZ, the acquisition of ProSiebenSat.1 by Media For Europe represents a historic step for the European television sector.
The newspaper recalls how Pier Silvio Berlusconi pursued this objective for years, maintaining a patiently awaited position as the main shareholder of the German group before achieving complete control of the company.
For the German newspaper, no other television entrepreneur had so far attempted with the same determination to build a large European media group capable of operating on multiple national markets.
The article also highlights how Pier Silvio Berlusconi embodies a new generation of Italian managers, focused on business, with a strong international vision and capable of looking beyond national borders.
In its in-depth analysis, FAZ also cites other operations that demonstrate the dynamism of some Italian companies: from the international growth of UniCredit led by Andrea Orcel to the railway expansion of Italo in the German market.
But the MFE case is indicated as one of the most ambitious examples of this strategy, because it concerns a sector, that of the media, traditionally linked to national specificities and therefore more difficult to integrate on a European scale.
The newspaper’s analysis does not ignore the difficulties of the Italian economy, including limited growth, industrial crises and demographic problems. However, he acknowledges that some of the country’s companies are demonstrating a remarkable ability to compete abroad.
And among the protagonists of this new season he identifies Pier Silvio Berlusconi, indicated as one of the managers who are contributing to strengthening the Italian presence in Europe.
The conclusion of the Frankfurter Allgemeine Sonntagszeitung is a clear recognition: despite the difficulties of the Italian economic system, some entrepreneurs and managers are looking ahead and competing successfully on international markets. It is they, writes the German newspaper, who are doing Italy honor in the world today.
