From university to the world of work, Communicating Sport by Pierfrancesco Barletta, Federico Oggiano and Manila Alfano recounts the sporting phenomenon through communication, branding, marketing and legal aspects, offering a practical guide for students and professionals in the sector.
Communicating Sport, written by Pierfrancesco Barletta, Federico Oggiano and Manila Alfano, published by Bulzoni, is a volume that describes sport as a phenomenon that goes beyond the playing field, analyzing its communicative, economic and legal aspects. It is adopted by the Communicating Sport course of the IULM University of Prof. Pierfrancesco Barletta, with long experience in the world of sports management from Inter to MI Stadio, from the Presidency of Milano Sport to the Board of Directors of Sports Credit. In communication he is Founder and Senior Advisory of Jaba Communication. The text also begins to enter other courses in other universities.
The book stands out for its practical and multidisciplinary approach: it explains how a sports story is constructed, how a brand is enhanced through marketing and what the main rules that govern the sector are. The language is clear and accessible, a feature that makes it particularly suitable for university students, young professionals and business sports enthusiasts.
Although it does not have the ambition of being a specialist manual, it offers an updated and well-organised overview of increasingly central themes in the world of contemporary sport.
It can be purchased at Il Libraccio, on online platforms such as Amazon, iBs Libri and Libreria Universitaria
