At Pitti Uomo 110 the FALC Group confirms its desire to evolve from a company specializing in footwear to a platform capable of interpreting contemporary lifestyle through brands with a strong identity. From the sneakers inspired by the Japanese outdoors of Flower Mountain to the urban proposals of W6YZ, passing through the stylistic research that has characterized the Marche group for years, the Spring Summer 2027 season moves along the border between functionality, design and travel culture.
Among the absolute protagonists of the event there is undoubtedly Flower Mountain, which chooses Pitti 110 to present one of the most significant innovations in its recent history: the official debut in clothing. After having consolidated its international positioning in the premium sneakers segment, the brand is expanding its universe with a first ready-to-wear collection designed to transform Flower Mountain into a true lifestyle brand.
Alongside Flower Mountain, there is W6YZ, a brand that continues to consolidate its positioning in the urban sneaker segment. For the new season the brand further develops the dialogue between sport and city through light models, technical details and a color palette that alternates neutral shades with more energetic accents, interpreting a dynamic style designed to accompany contemporary everyday life.
To complete the group’s story is Voile Blanche, a brand that for years has represented the most sophisticated soul of the FALC proposal. The new collections confirm the attention to premium materials, lightweight constructions and an essential aesthetic that looks to discreet luxury, increasingly appreciated by an international consumer looking for quality and versatility.
Also present is Candice Cooper, a brand that continues to develop its idea of casual elegance through sneakers and footwear characterized by artisan workmanship, selected leathers and a strong attention to comfort. A proposal that interprets the concept of premium casual with an authentically Italian approach.
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