Sixth mandate for the entrepreneur who presented Il bello della moda, the observatory on the systemic value of the sector created together with McKinsey & Co.
Everything always happens. The last ordinary meeting of CNMI-Camera Nazionale della Moda Italia was held yesterday. The meeting saw the unanimous re-election of Carlo Capasa as president and managing director. Sixth mandate therefore for the entrepreneur who commented, “I thank the Members for the trust they have once again placed in me with this re-election. I welcome this role with a great sense of responsibility, at a time when Italian fashion is called to face important challenges, and at the same time, to reaffirm its strategic value for the country”. At the same time, the directors were also appointed, including the new entries Lorenzo Bertelli of Prada Group and Giuseppe Marsocci for Giorgio Armani, while Mario Boselli was confirmed as honorary president. Yesterday was also an opportunity to present The beauty of fashionthe first systemic observatory on the systemic value of the sector. Created together with Mckinsey & Co., the project has a precise objective, “Through data and analysis we want to help tell the story of Italian fashion in all the dimensions that compose it, offering a broad interpretation of the economic, cultural, employment, social and innovative value that our industry generates every day for the country”, underlined Capasa. In detail, distinctive insights into the sector emerge from the analysis, as shown by Gemma d’Auria Sr. Partner of McKinsey & Co. “We have developed some insights for the launch of this observatory, it is just an initial overview. Today we often hear about fashion through its difficulties, demand, competitiveness, duties, international pressure, but there is a part of the story that we tell, much less and that is what fashion gives back to Italy. This work was born precisely from this question which is the systemic value of fashion for our country? Measuring the value of fashion means recognizing its strategic role for Italy’s competitiveness. Let’s start with a fact that surprises many: fashion is not only a symbol of Made in Italy, it represents approximately 5% of the entire Italian industrial production, a size comparable to the automotive sector, for example subset of leather goods, which represents about a third of the fashion industry and is worth around 17 billion euros, equates the entire pharmaceutical industrial production to around 18 billion euros. Milan is the capital of fashion, but Made in Italy is born in 47 provinces. Without generational turnover, investments, we risk losing skills that no one else has This supply chain generates an enormous social impact, with over 500,000 direct employees, considering the entire supply chain. Fashion is not only a sector that creates economic value, but an extraordinary driver of employment. Every million euros of industrial production generates around 19 jobs, compared to an average of four in the other large Made in Italy manufacturing sectors such as food, automotive and so on”. A sector, therefore, which creates employment, culture, tourism, social cohesion and which attracts, unlike other sectors, international talents, “The best Italian fashion schools attract a share of foreign students six times higher than the national average, demonstrating how this sector continues to be an extraordinary driver of attraction for talent. In a country that loses between 40 and 60 thousand young people a year. Fashion is going in the opposite direction, creating centers of excellence recognized on a global level and continuing to attract talents from abroad”, underlined d’Auria, “The attraction of talent does not stop at universities, it reaches the top of companies. One in four directors on the boards of the main Italian fashion companies is international, more than double that of the major Italian companies. International governance means global skills, international networks and new strategic perspectives. A sign of Italian fashion’s ability to compete at the highest levels”.
