Twitter is reborn with a new name, Twitter.now, launched by startup Operation Bluebird while a trademark lawsuit with At the moment it is only accessible for a fee and has a few hundred members.
Twitter is backor at least he tries. The US startup recently launched Operation Bluebird Twitter.now, a social platform that he takes up his name, language and even the little blue bird of the old Twitter, the one before Elon Musk transformed it into X in 2023. The operation comes while a legal case between Operation Bluebird and
The legal argument behind the launch
At the basis of the project there is a simple but very bold reasoning: by renaming Twitter to X, Musk would have effectively abandoned the rights to the original brandon the word “tweet2” and on the famous logo. Leading this strategy is Stephen Coates, former trademark counsel for the old Twitter and now co-founder of Operation Bluebird, who knows the legal mechanisms of the company he helped build well.
The lawsuit, filed by X Corp. last year in Delaware to block the launch, has not yet been concluded. At a hearing in April 2026 the judge hinted that X may have waived some claims on the word “tweet”, but on the fate of the “Twitter” brand There is no final ruling yet. Coates, for his part, didn’t want to wait any longer: after months of waiting, he decided to launch the product anyway.
A familiar social network, with substantial innovation
At first glance, Twitter.now seems like it a nostalgic clone: “tweets” are published, replies are made, retweets are made, the feed flows in real time. But the real challenge of the platform is another: TRUE, an AI-powered verification engine of Google Gemini which analyzes every published content, verifies its claims, provides sources and context and assigns a reliability score.
Users can then adjust a sort of knob, the “Trust Dial,” to decide how much unreliable content to let into your feed. Posts judged to be false are not removed, but algorithmically downgraded. Coates’ stated philosophy is straightforward: freedom of speech, not freedom of reach. During the first tests, Coates himself tried to cheat the system by writing that George Washington was the second president of the United States: VERA reported the error correctly.
Few users, paid access
Twitter.now is still a niche product, in the early access phase for a fee. The basic level, called “Founder”, costs 20 dollars, while the “Fighter” plan goes up to 40 dollars and includes a dedicated badge. Currently the platform matters only a few hundred registered usersa number that says well how the road towards a real alternative to X is still long.
On social media, reactions were mixed: there are those who welcomed the project with enthusiasm, hoping for a mass migration of users disappointed by
No affiliation with X
On the platform’s website there is a clarification that is anything but casual: Twitter.now is not affiliated with X Corp., to Elon Musk nor to the old Twitter. Coates also reiterated this in a post on LinkedIn published on the day of the launch, explaining that the goal is not to faithfully recreate the social network of the past, but to build something new, centered on transparency and shared control between platform and users.
What happens now
The game, at this point, is played on two parallel tables. On the one hand the legal one, with the outcome of the lawsuit in Delaware which could redefine who really has the right to use the Twitter name. On the other hand, that of the market, where Operation Bluebird will have to demonstrate that a few hundred early adopters can transform themselves into a solid communitycapable of holding a (at least symbolic) comparison with X.
In the meantime, a VERA 2.0 has already been announced on the technical roadmap, with expanded functions that will allow content to be filtered based on a reliability threshold chosen directly by the user. Whether this, and not nostalgia, will really make the difference will only be understood with time. Time will also tell us whether social networks are at a turning point or not, given the strong tensions on the platforms that are occurring in this period as demonstrated by the recent lawsuit against Meta.
