The curtain falls on the catwalks between Bain financial statements, evolving luxury and new global challenges
With last night’s Louis Vuitton show in Paris, the lights go out on fashion month. With over 500 events, between New York, London, Milan and Paris, the fashion month revealed the style of women’s fashion for the next summer season. In the spotlight are collections of clothing and accessories, but also cultural moments and the opportunity to understand how contemporaneity influences creativity. Between gossip about changes in creative direction and controversies over the length of hemlines, fashion continues to parade and attract the public’s attention. In this gallery, a selection of looks. From Milan From Paris of the collections of Louis Vuitton, Chanel, Dior, Lacoste, Balenciaga, Miu Miu and Schiaparelli. From Paris of the collections of Louis Vuitton, Chanel, Dior, Lacoste, Balenciaga, Miu Miu and Schiaparelli. Over 130 walkways organized between the Duomo and the Eiffel Tower. In a difficult geopolitical context, fashion houses and creative directors have responded to the market by trying to innovate, but not too much. Which reflects the situation photographed by the latest update of the Bain-Altagamma Luxury Goods Worldwide Market Study. According to the analysis, in 2025 global spending on luxury reached 1,443 billion euros and is moving towards progressive consolidation, driven by four forces: the centrality of experiences compared to possession; the rebalancing of growth engines between different geographies; the evolution of the very meaning of luxury for the consumer and the rapid transformation of purchasing paths driven by artificial intelligence. «The market is stabilising, but it is not a return to the old rhythms: it is rather the emergence of a new rhythm», explained Claudia D’Arpizio, Senior Partner and global head of fashion and luxury at Bain & Company, «Consumers are not moving away from luxury: they are redefining its meaning, connecting more to its meaning than to the simple product. Brands capable of continually reinventing their relevance and building authentic connections, both with consumers and with ecosystems driven by artificial intelligence, will succeed.” In this challenging context, growth of between 0% and 2% at constant exchange rates is expected for 2026, the vision is a mixture of nostalgia and avant-garde in an attempt to bring something new to overcrowded shop windows, where fast fashion increasingly resembles couture as demonstrated by Re{form}, the first drop of the collaboration between Zara and John Galliano.
