The new Eau de Parfum designed by Fabrice Pellegrin and Olivia Giacobetti are the protagonists of the Il Chioschetto installation by Dorothée Meilichzon.
There is all the charm of Italian craftsmanship in Acqua di Parma’s Buongiorno project. Presented this morning, the initiative combines novelty and memory. On the one hand, there are five new fragrances, which celebrate the simplicity of everyday life thanks to the notes selected by Fabrice Pellegrin and Olivia Giacobetti; on the other, a traveling installation, Il Chioschetto by Dorothée Meilichzon, which brings all the savoir faire of the maison to the design week. Inspired by the Maison’s Art Deco bottle, Il Chioschetto adopts the visual imagery designed by Matteo Cibic to illustrate the fragrance campaign. The olfactory language becomes a contemporary lexicon, giving space to the kindness of gestures and the suggestion of private moments, so Buongiorno Al Bacio is expressed with orange blossom water absolute, cedar wood co-distillate and incense; Buongiorno Amore Mio reveals the tenderness of cotton, bergamot and iris accords; Buongiorno Dolce Far niente tells of the sensation of precious idleness with a citrus flavour; Buongiorno Gioco del Destino surprises with wheat, mandarin and musk Buongiorno Buonanotte brings the serenity of iris and bergamot united by musk. To complete the journey, the volume Buongiorno – The Art of Living Under the Italian Sun, produced and published by ERG Media in collaboration with Acqua di Parma, which tells the story of the places, artists and protagonists of a special Italy through images of over 60 places, more than 500 selected addresses and the direct contribution of over 50 personalities.
