At the limelight of the chronicles for the tormented affair with Gennaro Sangiuliano, changes communication strategy. On the web launches the “Pasta” program. And it involves a Neapolitan superinfluencer.
Maria Rosaria Boccia has no intention of ending up in the forgotten of the chronicles: moreover, last summer she walked over all the national newspapers and television networks, she was invited to the most followed talk shows, caused the resignation of the Minister of Culture Gennaro Sangiuliano, in short, he reached peaks of popularity from which he then descended in the plain is not easy.
They will come up with those weeks of August In which everyone, but all journalists and politicians – but also many citizens – compulsively updated the Instagram profile of the 41 -year -old blonde of Pompeii waiting for a new photo, an unpublished clue, perhaps a chat with some public characters.
He stopped (or was stopped) one step away from the appointment to “Councilor for the great events” of the Minister of Culture, and the stop one did not digit it, so he began to write enigmatic aphorisms entrusted to social media and to give interviews. It will not have made the government shake, but some scratcaples caused it; Then, slowly, as always happens, summer fame has vanished. It is true that the media have still dealt with her a few weeks ago, but not for memorable scoops: his brother Andrea Gaetano, in fact, was arrested on charges of having connected to the public electricity network the system of his clothing store in Pompeii (he was released after 24 hours and is awaiting the trial).
Whether it is, Boccia has now invented a podcast: it’s called “pasta” And he will have Rita De Crescenzo as a guest, 46 -year -old Neapolitan (true) queen of social media, almost two million followers on Tiktok and 400 thousand on Instagram. Rockstar numbers: in fact De Crescenzo is also a singer. Among his hits they remember but you vulisse do the race and dance?, While his videos were displayed by millions of users in which sudden road concerts to the delight of fans.
On the other hand, she is an influencer, and influence allocation: at one of her nods the masses get on movement, as happened last January, when she invited her “followers” to reach Roccaraso and the Abruzzo ski resort found herself invaded by ten thousand trips arrived from Naples by bus, with consequent controversy, sociological debates and television bickering.
A very lively life, that of Rita: pregnant at 12 years of age, he never saw the father of his first son, exponent of the Neapolitan Camorra again, from whom he immediately separated. In 2017 an arrest for drug dealing, but was acquitted of the accusations. In 2020 he published the video of a dispute with a woman who makes the rounds of the net on Tiktok and makes it popular. In recent days, then, in order not to miss even an incursion in the political agone, he gave his support for the Five Star manifestation in Rome: the criticisms replied that he was against weapons and not even knowing what the M5S is.
In short, a volcanic figure. That Maria Rosaria Boccia involved in her nascent podcast and, together, launched the initiative in a minivideous. The intention is ambitious: “Transforming and disseminating the messages of the participants by making them become viral and allowing its audience to approach the realities never explored”.
The bowl articulated the project in nine columns, among which one particularly affects: «Politics in constant change! Analysis, debates and insights on the communication of Italian politicians “, is the title of the” Panel “, which reserves special attention, inevitably, to the next regional in Campania. Elections in which one of the papabili for the candidacy for President was Sangiulian; And and the “Bocciagate” has zeroed the aspirations and the former minister, already a journalist, returned to Rai and from April 1st he held the role of correspondent from Paris.
As a podcast “Pasta” has, so to speak, “a vast program”: It will deal with “valid communication strategies told by the greatest Italian communicators/entrepreneurs”, but Maria Rosaria and Rita will also entertain on the theme “beauty and treatments of aesthetic medicine to keep it over time. The responses and advice of the most important experts in the sector to better enhance beauty at all ages, thanks to aesthetic medicine ». And then, again, music, books, stories, Mediterranean diet, praise of Neapolitanity, and also culture: “The link between culture and expression is the peculiarity of two intellectual assets of the country”, the advances recite. But politics is precisely the savory “ingredient” of pasta. And the enterprising Podcaster promises: “We will host politicians …”. It remains to be seen who, between administrators and honorable, will accept to undergo the fire of questions of the newly-anchor-women Maria Rosaria and Rita.
