Giorgio Armani signs an iconic setting for the 25 years of Armani Casa, in dialogue with Milan.
The new Armani Casa collection is yet another confirmation of Giorgio Armani’s identity style, a collection of furniture and recognizable objects thanks to an aesthetic that tells of a balanced dialogue between East and West, between sophisticated minimalism and decor with a rétro flavor. Just as it happens for the pret-à-porter and high fashion collections, the artisan skill puts itself at the service of original details and unexpected processes, as for the clothes, furniture and objects are dressing with precious fabrics such as satin and velvet, often decorated with various materials including sequins, glass pearls or metal or silk threads. As in an Armani Privé dress, the final result is a collection of furniture and recognizable objects for sophisticated elegance and whispered opulence. To underline the uniqueness of each object, the involvement of experts of hand painting and artisan embroidery, processes that refer the mind to the eastern culture, a real obsession of Giorgio Armani. The handle of a piece of furniture reminiscent of the handle of a katana, reflections and golden finishes, iconic dragons embroidery are just some of the details that define this collection entitled inks of the East.
To celebrate the anniversary and demonstration of the strong relationship between Giorgio Armani and its city, the Armani Casa collection abandoned, momentarily, the spaces of Palazzo Orsini to settle during the Salone del Mobile 2025 in the Mega Store of Corso Venezia, where through the setting up of the 15 windows, the collection creates a direct and immediate connection with the public. “The dialog with Milan has become an essential part of my work as creative and entrepreneur. And it is particularly during the salon, when the city is so alive and international. After two years at Palazzo Orsini, I wanted to focus attention on the shop in Corso Venezia, a dynamic space, designed to adapt to always different configurations, creating new visual experiences. The set -up and the new pieces, authentic examples of the highest manual processing, are visible through the Showcases to anyone who passes from the way.
