A November to forget for the car market in Italy: -10.8% for registrations. Yet another double-digit drop. And it is the third worst result of the year. Worse than this only in August and September. With Stellantis sinking with -24.6% compared to the same month of 2023. The data from the Ministry of Infrastructure and Transport leaves no room for doubt: 2024 is heading towards a close in the red.
In November, 124,251 new cars were registered, with a decrease of 10.8% compared to the same month of 2023. The annual balance sheet, which until June 2024 showed an encouraging +5.39%, thus turns negative with a -0 .2% in the first eleven months compared to 2023, for a total of 1,452,973 units. The comparison with pre-pandemic levels is merciless: compared to November 2019, registrations are more than 18% lower.
Registrations for food show general suffering. In November, only full-hybrid (+8.9%) and mild-hybrid diesel (+14.04%) cars were saved, while pure electric (BEV) cars collapsed by 17.12% compared to November 2023. Plug-in hybrids (-30.57%) and diesels (-20.55%) also suffered heavy setbacks. The BEV market share, stable at 4.06% in 2024, raises doubts about the effectiveness of state incentives, which will not be offered again in 2025.
The Stellantis group. In November it recorded a decline of 24.6% compared to 2023, with only 30,817 cars registered and a market share that fell from 29.3% to 24.7%. The balance sheet from January to November shows 428,205 cars sold (-9.4%), with a reduction in market share from 32.4% to 29.4%. Not even the good results of Peugeot and Citroën managed to offset the losses of Fiat, Jeep, Lancia, Opel and Maserati.
On the brands front, Volkswagen (+16.93%), Toyota (+10.76%) and Peugeot (+10.74%) recorded good performances, in contrast with Fiat which lost 41% in the month and 16% since the beginning of the year. Also noteworthy is the entry of new Chinese brands, such as BYD, Omoda and Leapmotor, which are starting to carve out space for themselves on the market.
The forecasts for 2025 are not rosy. According to the Promotor Study Center, only 5% of dealers expect an increase in sales in the coming months, while 58% fear further drops. The Italian market (and the European one) is unable to return to pre-Covid levels. According to the Centro Studi Promotor (CSP) and beyond, what weighs heavily are the policies for the energy transition considered excessively punitive towards producers and consumers.
