The clothing brand closed 2025 with a turnover of 140 million, with Ebitda at 13.5% and aims to reach 265 single-brand stores by 2026.
Confidence you can wear is the declaration of intent that stands out on the homepage of Dan John’s website. Founded in 2015, the clothing company archived its first ten years of life with a turnover of 140 million, EBITDA-Gross operating margin at 13.5%, results which translate into 3.5 million garments sold every year, 1.5 million customers served and over 8.2 million visits to the store. The objective now is to strengthen abroad, remaining consistent with its image, “Our global expansion is guided by a clear strategic vision focused on strengthening the brand abroad, but also in Italy. In the short and medium term, our efforts will focus on geographical areas with very high potential: the Middle East, Asia and the USA, where we will strengthen our presence with physical stores and e-commerce”, explained Daniele Raccah, CEO and CoFounder of Dan John, “The development in these markets key will take place in a structured way through the signing of strategic partnerships with important local players, which will allow us to optimize and strengthen the global distribution of the brand, exporting our formula of Italian elegance which is also accessible outside European borders. At the same time, we will continue to consolidate our presence and expand in the European markets in which we are already present”. With a global network of 250 stores, Dan John believes in experience as a driving force for growth, “Our key objective is perfect omnichannel, that is, total integration between physical stores and e-commerce to offer a fluid and integrated shopping experience”, continued the CEO, “For the Physical Retail channel: we are planning the opening of new physical stores, focusing on expansion in strategic cities, both in Europe and in the rest of the world to reach 265 by the end of 2026 store. Furthermore, in store we will enhance the use of advanced digital solutions for customer service. For the Digital channel: the evolution will pass from the enhancement of the platform and the user experience, combined with the optimization of logistics and international shipments. We will exploit Artificial Intelligence and the analysis of user data, to personalize the online offer and we will evolve the narrative on our social channels to transform them into real style consultants, increasing e-commerce sales also thanks to the strengthening of the digital marketplaces & Match, a unique tool in the world that allows you to create outfits based on combinations selected and approved by our Style Office in real time, on our website”. With a collection that is divided into macro-worlds, which include formal proposals, smart casual, accessories and also a coordinated kids line, the label has chosen MotoGP rider Jorge Martìn as its new Ambassador brand for 2026, “This choice responds to our long-term vision: to be the style partner for real men who decide to believe in themselves and who face life with audacity, determination and confidence. Jorge Martìn perfectly embodies the traits of our Brand Personality: a decisive, authentic man and elegant, who appreciates versatile and functional looks even for free time.
The collaboration will not be limited to a pure and simple image association or traditional advertising campaigns”, concluded Raccah, “The next marketing and communication initiatives will be strongly oriented towards loyalty and expansion of the community, moving along precise guidelines: Loyalty based on Data and AI with one-to-one marketing activities; Social and Style Mentoring content, moving on to an immersive narrative focused on style guides, usage tips and combinations for the different occasions of the year; Events and Partnerships in the Territory: we will create exclusive events, we will activate strategic collaborations to offer a 30° lifestyle experience. Finally, we will continue to enhance our major institutional sponsorships, such as the one which sees us as Official Sponsor of the Italian Rugby Federation (FIR) and the Italian Referees Association (AIA). As for partnerships, we also have a surprise in store… but I can’t reveal it yet!”.
