Over a thousand events dotted Milan during the FuoriSalone. Seven days full of creativity, which consecrate the leadership of the city and of Made in Italy: according to data from the Centro Studi di Confcommercio Milano Lodi Monza Brianza, the Milan Design Week generated an income equal to 255 million euros, with a growth of +14.7% compared to 2025. Thousands of professionals and visitors participated in the urban circuit where Fashion was not long in coming, organizing some of the most popular events. On the one hand, in fact, the official calendar of Milano Moda Design with its fifty events, including new releases from Armani, Borbonese, Fendi, Roberto Cavalli and Versace; on the other, the independent exhibitions with the signature of Louis Vuitton, Hermès and Nike just to name a few. The result is an organic path that combined one-of-a-kind installations with increasingly refined home collections. Here are our favourites.
ARKET
To celebrate the launch of the first collection created together with Laila Gohar, the Swedish brand has chosen the Giardino delle Arti in via Palestro to host a very particular carrousel: instead of horses and animals, fruits and vegetables act as seats. “We wanted to create something open and inclusive, something that would invite people in,” explained the artist, “A carousel seemed like a natural way to do this. It’s familiar, physical and meant to be shared.”
Blauer
Art, fashion and design meet in the store in Piazza XXV Aprile, where the clothing brand hosts the imagery of pop artist Alvin. The center of the experience is the Blauer Dripping Heart sculpture. “I really liked this proposal because the Heart it is a universal symbol and, in such a complex international period, I believe there is a real need to convey love”, underlined Enzo Fusco, President and CEO of FGF Industry.
Buccellati
To celebrate the Caviar collection, the goldsmith house relies on the vision of Federica Sala. Aquae Mirabiles is an immersive journey, a sort of aquarium of wonders, designed by Balich Wonder Studio and with the collaboration of Luke Edward Hall. Among silver sturgeons, allegorical watercolours, the narrative leads towards an underwater banquet, a dreamlike mise en table, which highlights the sphere workmanship, Caviar’s distinctive code, which characterizes cutlery, trays, bowls, plates and iceboxes.
Coin
Take over by Simone Guidarelli with the pattern King of the Roseswhich bursts into the spaces of the Coin store in Piazza Cinque Giornate from the windows inside. In a theatrical setting, the new porcelain collection created by the designer for Weissestal is staged. “Host King of the Roses in our flagship in Piazza Cinque Giornate confirms Coin’s commitment to celebrating Italian design. This collection, which blends the strength of the gorilla with the delicacy of the rose, perfectly reflects our vision of a contemporary lifestyle made of harmonious contrasts and original narratives”, commented Paola Scalvini, Product Director of Coin
Dior
One of the most sought-after presentations of the week, Dior’s display at Palazzo Landriani captured the public’s attention. At the center of the project, the collaboration between the maison and the artist Noé Duchaufour-Lawrance, who reinterpreted the codes of the New Look through blown glass. The Corolle lamps are born from the synthesis of haute couture and art de vivre, like the circle skirt presented by Chirstian Dior at the end of the 1940s: the movement is reflected in the transparencies, while the volume is given by the madake bamboo fibre, which recalls the cannage motif.
Fendi
Double appointment for Fendi which, on the one hand, unveiled the Baguette® 26424 Re-Editions collection, twenty new models which will then be presented in the boutiques of New York and Shanghai; on the other, it announced the winner of the first edition of the eponymous Design Prize. The winner of the prize, selected by a jury made up of big names such as Giulio Cappellini and Cristina Celestino among others, is the young Swedish designer Gustav Craft with the VIA furniture and seating project. “We are honored to present the Fendi Design Prize”, explained Ramon Ros, President and CEO of the maison, “Fendi has always cultivated talent and, through this initiative, we wish to continue on this stimulating path. The vision of the new generations from all over the world who interpret the codes of our Maison is a source of great inspiration for us and we can’t wait to discover the next leading designer of the future”.
Gucci
Another highly coveted stage, Demna’s first FuoriSalone sparked the excitement of design people and beyond. At the Cloisters of San Simpliciano, kilometre-long queues to access Gucci Memoria, the journey through twelve tapestries, which retrace the history of the maison from Guccio Gucci to today. The extra detail? The distributor of cans customized according to the archetypes of the latest collection which, according to the latest prices, have even exceeded 200 euros on Vinted.
Hermès
The Hermès home universe is one of the most complete in the fashion scene. The French fashion house has returned to the Pelota spaces in via Palermo to reveal new objects of desire and living. Many pieces to dream about, all inserted into the conceptual scenography of Charlotte Macaux Perelman, architect and artistic director of the Hermès home collections together with Alexis Fabry.
Louis Vuitton
Appointment at Palazzo Serbelloni with the new chapter of Louis Vutton’s Objets Nomades. Introduced in 2012, the furniture collection quickly established itself for its ability to look to the contemporary, collaborating with the most visionary designs. This year the proposal is split in two: on the one hand, Hommage Collection Pierre Legrain, a historic collaborator of the maison who designed his first piece of furniture in 1921; on the other, today with pieces designed by Raw Edges, Estudio Campana, Frank Genser and LV Studio, which celebrates 130 years of the house monogram.
Moncler
A giant octopus embraces the interior and exterior of 10 Corso Como, it is the installation wanted by Moncler to celebrate the summer collection. Among the most photographed projects of the design week, the brand’s Puffy Summer is created by set designer Andy Hillman, who created an ecosystem of inflatables, in addition to the octopus, also a whale, a lobster, a seahorse, a crab and a flamingo, which return as totems also in the advertising campaign and as its protagonist, the actor Jamie Dornan, explained, “It is interesting to observe how Moncler’s distinctive codes, which have always been linked to winter, are reinterpreted for the summer season. The sensation of warmth and puffiness translates into a lighter and more casual version. The entire campaign expresses an authentic sense of joy and lightness”.
Paul & Shark
Special collaboration for Paul & Shark with Archivio Alessandro Mendini. For the windows of the Milanese flagship store in via Montenapoleone 16, the clothing brand has chosen to celebrate an icon of postmodern design, Proust’s armchair, designed by Mendini in 1978.
Bring it
Double appointment in the boutique for Recarlo. On the one hand, the event The Rhythm of the Lightdedicated to the new eponymous collection, with the performance of DJ OfficialCat; on the other, the paper artist’s creations, which interpret the gems of the collection through wavy lines, folds and colours.
Ralph Lauren
Among the pioneers of the lifestyle concept, Ralph Lauren has developed a common language, where the vocabulary of clothing corresponds to that of the home and vice versa. In view of the opening of the first Milanese flagship store entirely dedicated to the home, expected in autumn in via della Spiga, where the boutique, the Ralph’s bar and the kidswear shop already have a home, the American label presented itself in the building in via San Barnaba with a setting that tells the story of the brand’s philosophy in terms of furnishing in the city, as well as on holiday, while the celebration of nautical culture took place in the quadrilateral.
Swarovski
The crystal house celebrates the home-decor collection with the publication of The Quest for Light, an immersive illustrated book, co-written by Markus Langes-Swarovski and created in collaboration with the famous illustrator Hiro Kamigaki and his studio IC4DESIGN. The volume, available in a selected number of boutiques, tells the eternal battle between light and darkness, starting from the Swarovski headquarters in Wattens, Austria, to cross the whole world according to the rules of Seek-and-Find in search of the four great crystals of the world – Trust, Love, Courage and Creation. Presenteda. Milan, the book arrives to coincide with the first 50 years of the home-decor collection.
