The 57th edition of Vinitaly ended in Verona with 97,000 presences and over 32,000 buyers from 130 countries, marking a +7% compared to 2024.
The 57th edition of Vinitaly, The international wine and distillate show, which animated Veronafiere from 6 to 9 April. With 97,000 total appearancesthe event confirms its role as center of gravity for the world wine sector, driven by an growing incidence of international buyers: beyond 32,000 foreign operators from more than 130 countriesequal to 33% of the totalwith an increase in 7% compared to 2024.
Wandering through the Fair pavilions, a mixed fearful frenzy was not perceived due to the duties imposed by Donald Trump to all countries. On the contrary. To shine among the international markets is the United Kingdomwhich records a leap of the +30% In the presence of Buyer, marking a surprising and symbolic result in a period marked by post-Brexit uncertainties. The other two key markets for the export of Italian wine are also growing: United States And Germanyboth with a +5%.
Italian producers at the closing ceremony called “finitaly” toasted for these results by many unexpected.
Europe in turmoil, China in braking
On the European front, there are very positive performances from France (+30%), Belgium (+20%) And Holland (+20%)confirming the solidity of intra-EU demand. In slight growth too Swiss And Japanboth with a +10%while the numbers from Canada And Brazil. In contrast the Chinawith a drop in 20%since he reflects the geopolitical tensions and logistical difficulties of exports towards the Asian giant. Despite a complex global context, marked by USA duties And political instability in different strategic areas, Vinitaly has been able to consolidate its function as a strategic platform for the sector.
Vinitaly and the City keeps up: 50,000 tastings in the center of Verona
Also the 2025 edition of Vinitaly and the citythe Fuorisalone dedicated to enthusiasts, has been successful. Even with one day less than 2024, the 50,000 coupons-tasting sold in the heart of the historic center of Verona, confirming the strong appeal of the wine also between the general public.
European institutions choose Verona: messages of support for the sector
The edition just ended had a non -indifferent political weight: For the first time on the official visit to Vinitalytwo European commissioners – Christophe Hansen (Agriculture and rural development) e Olivér Várhelyi (Health) – They chose Verona as a seat to announce New concrete measures in support of the European wine supply chain. Also present were the Italian ministers Francesco Lollobrigida (Agriculture), Adolfo Urso (Companies and Made in Italy), as well as representatives of the Ministry of Foreign Affairs, of the Culture and the Ice Agency. “Vinitaly 2025 closes with a successful edition – said the president of Veronafiere Federico Bricolo – in which the world of Italian wine has been able to express Unit, reaction and strategic vision capacityeven in the face of the initial difficulties related to the introduction of duties. Verona reaffirms like European capital of wine. “
Use goal: Vinitaly returns to Chicago in October
Internationalization remains one of the main axes of Veronafiere’s strategy. After the debut of 2024, the calendar is already on the calendar Second edition of Vinitaly USAwhich will be held to Chicago on 5 and 6 October 2025with the aim of further consolidating relations with the US market. “What has just been closed is an even more international edition, more and more business-oriented-commented the general manager of Veronafiere, Adolfo Rebughini -. Vinitaly has become one central platform for dialogue between over 4,000 companiesinstitutions and trade associations, and a Strategic asset for the future of Italian wine. “With the enthusiasm of the numbers and the echo of political declarations, Vinitaly 2025 archives one of his most significant editions, already projecting himself towards new challenges and global goals.
