The new glue stems from the idea of rethinking commonly used objects such as detergent containers, to transform them into works of art.
It’s called Destroyer, but tells of a rebirth. The new Custom project signed Interior Venosta It starts from a common and ordinary object to transform it into a unique work of art, in the form of a vase. From the observation of an insignificant element intended for disposal such as the detergent boccione, the two creatives Emiliano Salci And Britt Moran They gave birth to a radical idea, that is, applying steel, bronze and brass decorations to give a new item to the container, transform it into a work of the author and make it thus eternal. Handcrafted metal surfaces are grafted on its profile, aesthetically evoking a natural intervention of the time, or what would happen if the object, abandoned, underwent a series of stratifications and modifications.
But the principle of Destroyer starts precisely from the destruction of an inevitable destiny of use. It embodies a manifesto tied to the end of things, to their reuse potential and, above all, to the chance of a creative reinterpretation. The idea is to break the waste cycle to rewrite an aesthetic of the newspaper. In a historical moment of hyper-consumerism in which everything tends to become refusal, the design becomes an instrument of activating a virtuous circle.
“Destroyer was born from the gesture of rethinking commonly used objects: not simple forms to consume or ignore, but elements to be deconstructed and rewritten,” they told Panorama Salci and Moran, “is an act of revolt against the habit, a process that frees new possibilities hidden in banality, transforming what we all know very well into something unexpected and powerful”.
The collection, previewed at the latest Milan Design Week, is now achievable on request by each customer, who brings his own Boccione to reinterpret it. The personalized versions are designed ad hoc and hand -elaborate, so as to give them a value of a valuable and, at the same time, narrative.
