Versace’s autumn-winter 2025 campaign, the last signed by Donatella Versace as a creative director, is a powerful visual manifesto that intertwines memory, identity and vision. Taken from Mert & Marcus, the campaign brings together a constellation of supermodels that embody the essence of the brand: Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten and Jacqui Hooper.
To emerge is a corality of faces, eras and styles that meet under the figure of expressive freedom and loyalty to themselves. “Be yourself. Trust who you are. In breaking the rules, “writes Donatella, transforming the campaign into a poetic and political declaration.
The latest campaign by Donatella Versace
With this campaign, Donatella Versace officially greets his role as creative director, assuming that of Chief Brand Ambassador of the Maison. Versace is now part of the Prada group following the acquisition that took place in April 2025. It is the end of an era that began in 1997, when Donatella collected the legacy of his brother Gianni, transforming Versace into a global symbol of bold and visceral femininity. The passage under the aegis of Prada promises to inaugurate a new creative phase, but this campaign marks the passage of witness in an intimate and visionary way, underlining the emotional continuity of the brand.
The return of the Muses, between past and present
Already in 2017, on the occasion of the twentieth anniversary of the death of Gianni Versace, Donatella wanted to celebrate the legacy of his brother, bringing the iconic muse of the golden years back on the catwalk: Naomi Campbell, Claudia Schiffer, Carla Bruni, Cindy Crawford and Helena Christensen. A parade that has become historical, symbol of the capacity of the maison of merged emotion and entertainment, memory and celebration. Also in the 2025 campaign, the gesture of collecting yesterday’s and today’s supermodels evokes that homage and projects it into the future, transforming each image into an act of gratitude and affirmation.
