A new bomb book reveals the secret rituals of Emmanuel Macron to the Elysée: from the industrial quantity of perfume, to ridiculous glasses for guests to the various photo shoots
If the Elisee had an official perfume, it would undoubtedly be the Dior Eau Sauvage. It’s not a hypothesis: it’s a certainty. According to a new book signed by the journalist Olivier Beaumont (Le Parisien), Emmanuel Macron relies on “Industrial quantities” of the famous French fragrance, to the point that his staff feels his arrival even before seeing him. “The least usual visitors could find themselves overwhelmed by the floral and musk perfume, as refined as powerful. It is a sign of one thing: that the president is in the building”reads in The tragedy of the Elysée. Practically, Macron does not enter a room, it invades it olfactory.
It is not a simple personal vanity, but a real image strategy. As the author points out, “Just as Louis XIV made his perfumes an attribute of power when he paraded in the Galleries of Versailles, Emmanuel Macron He uses them as an element of his authority to the Elysée “.
A former collaborator confirms: “When Emmanuel Macron enters the room, you hear it”. It is, apparently, a way to “mark the territory”. But not even the felines come so much.
The detail is not insignificant, considering that Dior is part of the Empire LVMH by Bernard Arnaultrichest in France (and Europe), as well as considered close to the president. And it does not end here: the première dame Brigitte Macronin perfect coordination with the olfactory symphony of her husband, not only wears Louis Vuitton (another brand of the Arnault Kingdom), but The presidential perfume is also sprayed “to have the feeling that his man is not far away”. The times of the love letters have ended: now political aromatherapy is in fashion.
But it is not only the perfume that tells the president’s power strategies. Always second The tragedy of the Elysée, There is also the famous “sunglasses box”a small questionable fashion arsenal that Macron keeps use in the Elysée gardens. According to the book, it is a briefcase “Containing about 20 pairs of second -hand glasses, of all forms, not really trendy, some with the crooked strips, others with a red frame, even a little ridiculous, among which you have to choose to stay.”
A gimmick that seems to have come out of a psychology manual of power. According to a minister mentioned in the book, “Clearly it is not to make us make a good impression. I even wonder if, after all, I am not having fun seeing us with these things. We seem so stupid. “The style lesson? After wearing one of these, next time you will never forget your sunglasses again.
Macron’s taste for the staging is now known. Last year, his personal photographer Sozig de la moissonnière he immortalized the president in a pose from Rocky Balboaas he launched punches to a boxing bag, the biceps on display and the proud gaze carved in black and white. Nice-Matin This was called a demonstration of “maximum virility”.
And the timing was not accidental: The shooting arrived just as Macron adopted a tougher line against Moscow, freezing attempts to dialogue with Vladimir Putin. But that of the French president is not a improved. It is a long -term strategy, made of studied images, calibrated attitudes and – why not – even some curious aesthetic choice.
But be careful: if Putin has built his cult of personality by galloping bare torso, showing the black belt of judo or throwing himself into frozen lakes without batting an eye, Macron Opt for a more refined charm, as “man that other men would like to be and with whom women would like to be”.
From the photos on the mustard -colored sofa with the unbuttoned shirt and the sparkling chest on display, to the look at Zelensky with the sweatshirt on war days in Ukraine, everything seems to aim for the construction of a versatile president, capable of moving with ease between strength and charm.
Each shot seems studied with surgical precision: A catalog of presidential charisma, in which every detail – from the Dior bottle to the sghemba frame of sunglasses – helps to build the myth of Emmanuel Macron.
Behind each shot, also a subtle message: Macron is not only the head of state, it is the (fragrant) face of France. And woe to forget it: if you don’t see it for a moment, don’t worry – you will hear it.
