With 826 million fans worldwide and a constantly growing female presence, Formula 1 becomes a strategic territory for beauty. SkinCeuticals signs the first skincare partnership in the history of Scuderia Ferrari HP.
It is no coincidence that more and more beauty brands are looking to Formula 1. With over 826 million fans worldwide and a female presence that now represents 42% of the global fan base, as well as 75% of new enthusiasts, the championship has become one of the most interesting territories to intercept consumers attentive to performance, innovation and lifestyle. This is also confirmed by the fact that 59% of new fans consider fashion and style as an important component of the sporting experience.
The multi-year partnership between SkinCeuticals and Scuderia Ferrari HP, which welcomes an Official Skincare Partner for the first time in its history, is thus part of a broader context which is leading to the redefinition of the boundaries between sport, luxury and beauty. An apparently new meeting, but based on shared values such as the pursuit of excellence, continuous innovation and attention to performance
“This partnership represents an extraordinary moment for SkinCeuticals as we expand the brand into new cultural spaces,” said Julien Chardon, Global Brand President of the skincare brand.
The partnership will take shape through a global campaign that will follow the Formula 1 calendar, with dedicated activations, premium hospitality experiences and exclusive initiatives in some selected Grands Prix, starting from Monza next September.
