Economy

For $ 30,000 I choose your baby’s name

The thirty -seven year old American has transformed her love for the choice of names, into a luxury activity, with cachet that reach up to 30,000 dollars

Once upon a time there was the custom of calling the future baby with the name, more or less welcome, of one of the grandparents. There were, once again, of the parents, who based on simple personal taste, chose the name for their offspring. Once. Now, in the social and new work era, over $ 30,000 are paid to make it choose to an unknown total. A professional in the choice of the name of the unborn child, who we have been wealthy parents, does not seem to be able to prefer independently, but who needs questionnaires, vibrations and sometimes team of pseudo experts. And to obtain that name, which Paia can enclose all the fate of the newcomer, are willing to pay a small heritage.

Taylor A. Humphrey, thirty -seven -year -old Californian, has always had an obsession for the names, an obsession he started to share on social media about ten years ago, when he offered his advice to “solo” one thousand five hundred dollars. After an interview with New Yorker in 2021, his profile exploded, so much so that Taylor (name that owes the actress of Soap Opera Taylor Miller), was able to increase his cachet: range from $ 200 for a simple email with basic requests, such as the origin and meaning of the name, to the “VIP” treatment, which can reach over 30,000. This special treatment includes questionnaires to understand the personalities, inclinations and preferences of the parents, “branding of the child’s name” – an horrifying sort of promotion and management of the “chosen brand”, the consultancy of genealogists to retrace the names of old parts of the genealogical tree and even the assumption of a “Think Tank” (a group of experts, whose task is to find solutions to complex problems)!

Taylor A. Humphrey defines himself as a “qualified douze”, a professional figure that offers emotional and practical support throughout the birth period, and seems to be in good company. In the United States over a dozen consultants, they dedicate their time to choose names for the children of others.

Her notoriety has attracted them, in addition to many customers, also several teases online. Interviewed by San Francisco Chronicle, she said: “I had to live with the fact that people often make fun of me for my work, but I accept it because I believe that my business is really important: I find and invent names of children to live, to create their perfect identity. During video consultations, I often feel more a therapist or a mediator, and in the years, the requests have become more and more specific to me: Unusual but not eccentric, simple but not banal, fashionable, but not too much! “

However, think, Taylor, has transformed his passion-obsession with names into a luxury activity that is becoming viral on social media. And if the future parents are willing to pay a sum equal to a third of what will cost him college, giving up one of the most pleasant and complicit activities of waiting, who are we to give it wrong?