Honda returns to the protagonist Barcolanaconfirming for the second consecutive year the role of Automotive Partner of the event and naming sponsor of Barcolana Nuota powered by Honda. In Trieste, on the occasion of the 58th edition of the regatta, the Japanese company combined its organizational support activities with a program dedicated to the public, including exhibitions, road tests and initiatives linked to the world of sport. At the center of the brand’s presence, the national preview of the new Honda CR-V Urban Editiona special series of the Full Hybrid SUV produced in just 150 units.
The Barcolana Village, in the heart of Piazza Unità d’Italia, hosted a space dedicated to the main innovations in the Honda range. Alongside the CR-V Urban Edition, visitors were able to discover the new one Preludewhich brings back one of the most representative names in the history of the brand in an electrified guise, and theHR-V Sportcharacterized by a more dynamic stylistic approach.
CR-V Urban Edition, exclusivity in 150 units
The main novelty presented in Trieste is the CR-V Urban Edition, a special version that aims to enhance the Japanese SUV through specific equipment and dedicated aesthetic details. The package includes illuminated door sills, black rear spoiler, black emblems, illuminated trunk sill and premium LED load compartment lighting.
A numbered key ring also contributes to underlining the exclusive character of the series, delivered in a dedicated box and characterized by progressive numbering from 1 to 150. A solution designed to make each example recognizable and strengthen the identity of a limited series that keeps comfort, technology and versatility at its core, distinctive elements of the CR-V.
The national preview is part of Honda’s strategy of using highly attractive events to present its innovations and meet the public directly. Barcolana, with its international dimension and connection with the Trieste area, offered the company a context in which to express its idea of mobility through products and experiences.
Test drive to discover the electrified range
Alongside the exhibition, Honda organized a test drive program dedicated to the technology and Full Hybrid. Visitors were able to get behind the wheel of the Jazz Crosstar, HR-V, Civic and ZR-V, four models that interpret different needs, from everyday practicality to the versatility of SUVs, up to the sportier character of the Civic sedan.
The brand’s presence also involved the Motorcycle and Marine divisions, broadening the story of Honda’s offering beyond the automotive sector and showing the different solutions developed for mobility on the road and on water. A complex participation, also supported by a fleet of cars available to the organization of the event.
Gregorio Paltrinieri and the 410 registered at Barcolana Nuota
Among the most significant events was Barcolana Nuota powered by Honda, which saw the protagonist Gregorio Paltrinieriswimming champion and brand ambassador. After the previous edition, when weather conditions prevented the competition from taking place, the athlete’s return to Trieste was accompanied by a record participation of 410 participants.
Paltrinieri’s involvement has strengthened the bond between Honda and the world of sport, enhancing principles such as commitment, passion and the pursuit of excellence. Values that the company also wanted to associate with the other initiatives organized during the ten days of the event.
The second weekend represented the culmination of Honda’s presence. On Saturday evening, the brand’s terrace hosted «L’Onda Perfetta», an event dedicated to journalists, partners and international guests, accompanied by the live set of New Sound. On Sunday, however, Honda followed the regatta directly from the sea, sharing the atmosphere of the competition with guests and media.
The 2026 edition recorded 1,858 boats registered, confirming the international scope of the sailing event. The final day also saw the drawing of the prizes reserved for visitors to the Honda stand: the electric motorbike Honda WN7 was assigned to the vessel «Bijou», identified by the number 322, while the scooter Honda SH125i Glass went to «Nulla èwrite», number 1510.
Participation in the Barcolana 58 has thus allowed Honda to combine the presentation of new models with a program of initiatives aimed at the public, consolidating a collaboration that combines mobility, sport and territory. From the preview of the CR-V Urban Edition to the road tests, up to the involvement of Paltrinieri and activities related to sailing, the Japanese company has chosen Trieste to showcase a range increasingly oriented towards electrification and to strengthen the relationship with people’s passions.
