Promotion, internationalization and change are the keywords of 2025 Vinitaly, staged in Verona from 6 to 9 April.
The wine lives a time when it is at the center of a heated debate, between health concerns, requests for transparency on labels, geopolitical duties and the evolution of consumption, also driven by the rise of de -de -de -rulled wines.
About 4,000 companies and operators from Italy and from over 140 countries around the world are expected to debate and discuss these issues for a total of about 30,000 international buyers.
Among the most numerous delegations of the super operators selected by the non -EU area, in pole position those by the USA and Canada, followed by China, the United Kingdom, Brazil, but also by India, Singapore, Japan and South Korea. While for the European continent they excel Germany, Switzerland, Northern Europe and the Balkan area.
Italian wine exports closed a positive 2024, recording 8.1 billion euros and a +5% compared to 2023: the result comes after the wake of the past accordion effect on the purchases of the post Covid-19 and the same accordion effect that the warehouses have for the uncertainty generated by the duties. To compensate for the effects of US duties, we must focus on alternative markets as South American, Balkan and Asian countries, Japan and China, but also Russia and Ukraine could be an opportunity to cease the conflict. The United Arab Emirates and Saudi Arabia, whose non -indigenous population appreciates Italian wines, have an unexpressed potential, while the segment of non -alcohol wines grows by 60%: it is certainly the fashion of the moment and it must be understood if it will be a new stable market or a passing fashion.
The Tuscan themes will be: the sustainability for the black rooster, the parish churches of Montepulciano’s nobleman, the Terraelectae del Chianti Rufina, the Chianti Lovers with Gambero Rosso, the new Brunello map and the higher mention of the Morellino.
Tuscany in Vinitaly 2025
The Tuscan Wine Consortium debuts, for the first time at Vinitaly, with a toast based on sparkling wines produced in Tuscany, Monday 7 April 2025 at 3 pm at the institutional stand (Pad. 9 / Stand B12).
Chianti Classico will be present with its own stand (Pad. 9, Stand D2-3-4) with 26 companies and about 200 labels. The Brunello di Montalcino wine consortium with 106 Ilcinese companies represented (Pad. 9 – from Island B4 to B8 island). In tasting at the tasting desk, over 260 labels from Brunello and Rosso di Montalcino, Moscadello and Sant’Antimo. The Chianti wine consortium with 269 labels, divided as follows: vintage: 105 labels, superior: 39 labels, reserve: 83 labels and Vin Santo del Chianti: 42 labels.
The noble of Montepulciano will be in Pavilion 9 (Tuscany), stand D12 – D13, where you can taste the labels of the companies present in direct form, in addition to the consortium tasting desk which will host almost all of the noble noble labels of Montepulciano. A focus will be precisely on the project of the 12 parish churches that represent the new disciplinary of the Nobile wine of Montepulciano.
The Morellino consortium of Scansano will be present with 42 companies and in tasting 63 labels in Hall 9, Stand B17, with the news coming: the process was formally started for the introduction of the “superior” mention.
The Orcia wine consortium returns to Vinitaly for the third year. The stand focuses on the gigantographies of the territory of origin, recognized as a UNESCO heritage, and on the many tasting labels. The occasion will also be used to present the Orcia Wine Festival scheduled at the end of April.
The Tuscan Wine Consortium debuts, for the first time at Vinitaly, with a toast based on sparkling wines produced in Tuscany, Monday 7 April 2025 at 3 pm at the institutional stand (Pad. 9 / Stand B12).
In conclusion, it is undeniable that the wine represents the most authentic ambassador of a territory. Its perfumes and flavors tell stories and legends that intertwine with local traditions, making each chalice a true essence of the land from which it comes. Even thousands of kilometers away, a sip of good wine manages to transmit the cultural and historical richness of each individual region. Therefore, while we prepare to live the 57th edition of Vinitaly in Verona, remember that each bottle is an open window on a world full of emotions and meanings, an invitation to explore new opportunities and enhance our extraordinary wine inheritance.
