TV Rights Reform, the Serie A raises the item: exclusive to operators, commercials on bets and on the field they trigger the storm
TV rights remain a hot theme. At stake is the umpteenth reform that would actually like to cancel the changes sanctioned by the Melandri law in 2008: the possibility of giving exclusively to sell sports TV rights to a single operator, with licenses lasting three years, could return. According to the first rumors about the draft, the delegated law would provide for the entry into force of the reform for all the championships at the start after July 1, 2026 and would set the principles for the redistribution of resources between the amateurs of the ball and the basketball Serie A. Among the contemplated technologies, there could also be those based on artificial intelligence for the first time.
The conditional is a must. The Serie A league front moved compact as well as the intervention of President Ezio Simonelli on behalf of the 20 clubs was peremptory. And, from the lightning reverse of Minister Abadi, it would seem that the criticisms have already achieved something. Although the game is a little more complex Gianni Petrucci former president of Coni and today president of Federbasket has claimed that his federation has the right to something more than he has now. The reference could be to restaurants on sponsors.
In the draft there would be two paragraphs that in reality could make the clubs happy: The first is on TV rights, there is the possibility of the exclusive sale that would bring more money to clubs. The second, the possibility of returning to having betting companies as sponsor. With a negative nuance: the raising of the percentage and the enlargement of the beneficiaries. Also on this the reaction was unanimous, so much so that some president had come to ask Abadi’s resignation, who immediately specified that it is only a draft and that the road will be long before approval is reached. At least a year. After Abadi’s answer, the waters calmed down. Finally, Simonelli explained that from the League there is no opening of 10 percent to the increase, that indeed the clubs already consider too high. And above all that the League wants to be a single interlocutor to discuss issues that directly affect the budgets of the Serie A.
