A journey into the productive soul of the best Italy. Stories of entrepreneurs who transform work into identity, quality into international reputation
Italy continues to stand out in the world for an industrial vision that combines manufacturing excellence, social responsibility and the ability to imagine the future. Made in Italy is not just a brand. It is a language founded on competence, ingenuity and authenticity. Behind the over 600 billion euros of Italian exports, there are companies, production communities, industrial districts, excellent supply chains and territories that have been able to preserve unique knowledge, transforming it into economic, cultural and social value. Observatory on Merit celebrates the protagonists of this virtuous ecosystem: entrepreneurs, managers and innovators who embody the courage to do and the culture of excellence. Figures who receive prestigious awards, such as the Made in Italy Leader Award, promoted by M.Ro (Italian Delegation Made in Italy), “an event born within Mimit and sponsored by it, designed to enhance Italian genius and entrepreneurship”, as underlined by president Romina Nicoletti. An initiative that places particular attention on small and micro businesses, the authentic backbone of the national production system. Realities often far from the spotlight but extraordinarily resilient. Accompanying them on a path of dimensional and qualitative growth means strengthening the entire country system, making it more competitive, more integrated into global supply chains and more capable of investing in innovation, sustainability and human capital. For Marco Nocivelli, vice-president of Confindustria, the priority is clear: “strengthening the industrial structure that supports exports”, creating the conditions to fully exploit the potential of Italian manufacturing on international markets.
The drivers of Made in Italy Today, innovation and sustainability contribute to reshaping production processes. Sustainability means the ability to recover raw materials, replace critical materials, develop advanced solutions, invest in the circular economy and reduce geopolitical dependencies. It is no coincidence that, in 2023, activities linked to the circular economy generated 34.5 billion euros of added value in Italy, equal to 1.6 percent of GDP. Massimo Alfredo Lauria leads a leading company in utility-scale photovoltaics and interprets the energy transition with an innovative and responsible vision: overcoming the “produce, disposable” paradigm to affirm a new industrial culture based on repair, regeneration and reuse. The Efesto project, a thermal battery that uses basalt and volcanic ash to accumulate energy, exemplifies this all-Italian ability to transform research, technology and sustainability into concrete innovation. Innovating without losing your roots is another face of Made in Italy. Italian companies introduce advanced technologies while preserving quality craftsmanship, attention to detail and the culture of a job well done. Adriano Cavazzoni talks about how his company, active in industrial, luxury and food & beverage packaging, has built its growth by constantly investing in skills, organization and advanced technologies. But, even in the presence of highly efficient systems and advanced processes, “the constant drive towards innovation” remains central: that continuous striving for improvement which represents one of the distinctive features of Italian industry.
Masters of new generations The Master of Made in Italy Awardpromoted by the Business and Skills Foundation for Made in Italy with the support of Mimit and the Ministry of Education, celebrates those realities that passionately embody Italian excellence. Observatory on Merit meets some of these Masters to talk about their paths, intuitions, challenges and successes, in the country’s most identifying sectors, from agri-food to aerospace, from IT to hospitality, from advanced manufacturing to construction. They are entrepreneurs who build solid bridges between past and future, between territorial roots and global vision. Figures capable of investing in the transmission of skills, in the training of young people, in sustainability and in the valorisation of work. International players who do not forget their roots and who continue to create development, social cohesion and opportunities in the territories in which they operate. Italy convinces because its industrial model puts people, work, competence and the ability to create lasting value at the centre. It convinces because it knows how to compete without giving up its identity. The companies featured in this issue demonstrate how profit can coexist with ethics, with attention to workers, with environmental sustainability and with commitment to communities. Doing business today also means taking on a collective responsibility: creating qualified employment, investing in young people, enhancing human capital, promoting inclusion, security and social well-being.
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