In an automotive market marked by fears and uncertainties, Porsche Italia reconfirms itself in 2024 as a diamond tip of the Italian car market. The numbers testify to it: 8223 cars delivered (with an 8% increase compared to the previous year) and a market share that has now passed to 0.53% from 0.4% in 2014. Not bad for a luxury brand.
Italy is reconfirmed third market for the Porscheafter native Germany and the United Kingdom. To confirm this in the past year, the new models released in 2024 certainly contributed, which saw 4 product lines renewed on the 6 models available.
The new Panamerawith a renewed design, an improved electric performance (for the plug-in hybrid version) and the suspensions Porsche Active-Ride for unparalleled driving comfort. Also the timeless 911timeless icon, has been renewed with a high level of customization and a new T-Hybrid technology (on the Sports GTS model) for an increase in overall power. Then there is the new Taycan; She too with the new suspensions Active-Ride, A faster electric battery recharge and a 35% increased autonomy compared to the previous model. Finally there is the Macan 4, the Full-Electric SUV of the Stuttgart House, with cutting-edge connectivity, aerodynamics of Vera Sportiva and a declared autonomy of more than 600 kilometers. A gamble that seems to have repaid, so much so that the sales of Porsche electric vehicles in Italy represented 13.6% of total sales, compared to a market average of 4.2%.
But the world Porsche Cars only car. The goal of the house, as said by the CEO of Porsche Italia himself, Pietro InnocentiIt is to create a real ecosystem dedicated to the customer, following the motto “From customer to client”.
Among the initiatives undertaken in this sense there is the “Destination Porsche“, A new approach to physical centers (dealers) that wants to transform these places from points of sale and assistance to real” experience points “, supporting the wishes of customers who want an experience more within the brand. Currently in Italy 6 centers have been inaugurated Destination Porsche.
Then there is the Porsche Experience Center Franciacorta. Located in one of the most beautiful places in the Belpaese, the center has a track, a restaurant, a new lounge and much more. Last year the Porsche Experience Center recorded 68 thousand visitors of 91 nationalities, attracted by the driving tests on the track, by Drift Academyand from all other experiences practicable in this avant -garde center.
2025 will be the fortieth birthday of Porsche Italy. To celebrate, the car manufacturer has decided to create a limited series of customized products, made in collaboration with Ferragamo. The limited series will see the production of 40 Porsche 911 GTS and 12 Taycan 4S.
The CEO of Porsche Italia Pietro Innocenti(Porsche Newsroom)
