Held until 14 December in the Villa dei Capolavori in Mamiano di Traversetolo, the exhibition offers a selection of clothes and films from the Barilla Historical Archive.
60 years after the first Barilla Carosello with Mina as testimonial, the Magnani-Rocca Foundation celebrates this partnership with a new, special section within the exhibition Fashion and advertising in Italy 1950-2000. Held until 14 December in the Villa dei Capolavori in Mamiano di Traversetolo, the exhibition offers a selection of clothes and films from the Barilla Historical Archive, paying homage to the singer’s extraordinary role in the promotion of Italian fashion.
As refined as she was popular, Mina was a tireless transformist. Between 1965 and 1970, during his involvement in cult programs such as Studio One And Great songthe artist lent his face and voice to over sixty carousels from the Parma pasta factory, in video clips that reveal his extraordinary mimicry and acting. Under the direction of directors of the caliber of Valerio Zurlini, Antonello Falqui, Piero Gherardi and Enzo Trapani, the singer performed her songs in ever-changing settings, between live performances and studio recordings, becoming a permanent fixture for the television audience.
In the carousels, plays of light and contrasts between black and white alternate with surreal sets, whimsical dresses and dynamic montages, with Mina as a modern sorceress Circe in If by calling he transforms, in the latest films, into an enigmatic Pre-Raphaelite creature. Eight original dresses, designed for her by Oscar winner Piero Gherardi and subsequently reconstructed, are the protagonists of the section, offering an immersion in the creative and vibrant Italy of the Sixties.
