Economy

the difficult art of remaining icon

Cling to ultra sexy looks and provocative performances, Jennifer Lopez at the Amas 2025 seems ready to do anything to stay at the center of attention, while the Tour effort and the new Residency in Las Vegas takes shape.

Jennifer Lopez has returned to the stage of the American Music Awards as hosters and performers, orchestra by an evening that was noticed more for the aesthetic than for the substance. In a succession of ultra sexy and griffetto looks – between transparent clothes, crystals, dizzying slits and adhering silhouettes – the pop star has confirmed its role as a fashion icon, even if the tailored spectacularity was not enough to divert attention from the shadows that accompany this moment of his career.

A provocative and divisive opening

The opening number, a medley of contemporary successes reinterpreted with the usual energy, has triggered contrasting reactions. The two -dance kiss – a man and a woman – monopolized the titles, but also fueled the criticisms of those who judged the forced and out of time set. For some, the performance wanted to reiterate that J.Lo is still a headliner, for others it has shown how difficult it is to reinvent itself without falling into the autoparodia.

Jennifer Lopez now seems suspended between the need to reaffirm its centrality in pop and the awareness that the scene has changed. The new rules of the show business are written by a generation that favors authenticity and spontaneity in the face of the hyper -circuit glamor that has made her a legend. And if the historical audience observes it with affection, it is with an increasingly detached eye.

The weight of the choices and the uncertainty of the future

In addition to the show itself, the Amas appearance arrives in a delicate moment for the singer. His tour This is me … now It struggles to sell tickets, and the announcement of a residency in Las Vegas appears more as a mandatory counter -move than an artistic choice. The narrative of the triumphal return thus breaks against modest sales data and the impression that the general public no longer knows where to place it.

To further complicate the picture, the end of the wedding with Ben Affleck has become tabloid material, feeding the gossip more than music. Despite everything, Lopez has declared to look to the future with enthusiasm and has already confirmed his participation in the Worldpride 2025, scheduled in New York. An opportunity, perhaps, to rewrite a narration less linked to nostalgia and more consistent with a present in transformation.