Available in Italy from this month, the Netflix series chooses Rome and Venice to tell the story of the golden world of fashion and public relations.
Like Sex & City for generation Now in its fifth season, the series is a happy cocktail – a Kir Royale to be precise – between soap opera and modern fairy tale. At the center is Emily Cooper, played by Lily Collins, an aspiring American PR who lands in Paris and has to deal with the harsh reality of the world of fashion and public relations, all seasoned with inevitable romantic adventures. For the fifth take, Emily’s fashion-sentimental adventures unfold between Rome and Venice. Between designer labels, memorable outfits and advertising campaigns, fiction owes much of its success to the constant connection with fashion. The narrative, in fact, speaks the language of style between cinematographic references – starting from Audrey Hepburn in every possible version – and choices of never casual looks. And it’s no coincidence. The selection of the looks is thanks to the costume designer Marylin Fitoussi, a talented student of Alice Field to whom we owe, among others, the wardrobes of Devil wears Pradawhich builds to a parallel visual narrative. On the occasion of the release of the fifth season, among other things, Assouline published the eponymous Fashion Guide with 25 of the most incredible looks worn. Not only that, the drama, loved by Gen Z fashionistas, is a constant catwalk with high-ranking references ranging from famous names such as Moschin and Alberta Ferretti to emerging ones such as Stine Goya and Celia B for a total of 450 brands involved.
Furthermore, on the occasion of the release, Fendi, whose Roman Palace is among the favorite sets of the Capitoline stage, launched a dedicated capsule collection. Available in a select number of boutiques and on the maison’s website, the collection revolves around Fendi’s signature bags: two Baguette bags and a Peekaboo bag, designed to capture the joyful and sophisticated spirit of the series and reinterpreted with the codes of the double F. Not only that, since the first episode, there is another brand that reflects the grandeur of Rome. It is from the Co.Ro jewelry brand, worn by co-star Sylvie, Grateau, played by French actress Philippine Leroy-Beaulieu. And that’s not all, during the third episode – spoiler alert – Emily finds herself presenting her creative idea for a new advertising campaign. The brand is Intimissimi, but a linguistic misunderstanding transforms the brand into Intimacyleading the protagonist to reflect on relationships and her personal future.
