For years, companies and majors have adapted (like everyone else) to the dictatorship of the politically correct, to the exaggerated representation of the LGBT+world, to the genuflection towards the most sparrowing minorities. Now we change. And whoever has not understood are putting us back.
Snow White arrives at the cinema without the seven dwarfs (subordinate classes, horror) and Disney suffers a world flop. The Jaguar revisits the brand in a rainbow key and with a spot throws a century of roaring on the hood to the nettles. Gucci hires Demna Gvasalia, the designer who had used children in a fetish campaign in Balenciaga, and loses three billion on the stock exchange. Three clues continue to do a test. Which? What the Wake is disappearing behind the horizon. Set, eclipse. And nobody has the handkerchief in hand to dry the tears.
“It seemed like a permanent revolution, it is only the colored tail of a whim sent to bed from the Trumpian restoration” He joked the Wall Street Journal, convinced that every move on the planetary chessboard derives from a sneezing to the White House. But to send the Wake to the attic (literally the “awakening” by an alleged lethargy against social injustices) with the obsession of inequalities, the exaltation of LGBTQ+desires, the phobia for each tradition was the public, the consumer, the ordinary people little inclined to indoctrinations. No motion in the square, simply people did not buy, turned their backs on cultural diktats invented by a progressive elite with the claim to evangelize the world. Robby Starbuck, Guru Social by Donald Trump explains: “Customers have understood a very important thing, their wallets are a weapon”.
To draw up the “Spoon River” of the Wake culture is one of the newspapers that have innervated her most With Pink Confetto editorials, the Economist. Here is the list of those who took the distances: Bud Light and Nike (collapse of sales for campaigns with transgender stars); Disney (Flop of the inclusive hyper films); Levi Strauss (failure of unisex jeans); Starbucks after the idea of paying the gear change operations of employees; Gillette (eight billion lost with the campaign against the male). Even Coca-Cola, which has always been democrat, pays a communication focused on the need to “reduce white behavior”. Today nobody celebrates if the “inclusive business of the year” award wins, indeed there is the risk of a reaction to Fantozzi with escape on the roofs to avoid the medal.
The reflux began, as in the eighties after the general dispute. And home, family, work, fun have resumed their place in the priority ranking. The language is also repositioned after the asterisks, the Schwa, certain radical Anglophilic delusions such as the abuse of “inappropriate” instead of inadequate to mimic Melinda Gates, or the unpronounceable “intersectional”.
The economist always admits: “The percentage of those who believe that one can have a different sex from that of birth has constantly decreased since 2017”. Welcome back to Earth. Eight years of collective hypnosis, then the companies were woken up by the beaten turnover. Diversity count until they earn, now in the United States it is a race to restore the gods. The government program “Diversity, Equity and Inclusion” was the symbol of belonging to the Woke Club led by the former democratic candidate for the US presidency Kamala Harris, now it is a bullet of paper inside the basket.
Trump closed the federal offices, underlining that “this type of programs are based on discrimination” and has relaunched the word “merit”. Result: they all aligned themselves (almost), starting with the big tech. Google, destination, Amazon were the first to escape from the gods “In order not to be found with the fingerprints on the corpse” (copyright of the American vice -president JD Vance). Followed by Hollywood with Disney and Paramount. The latter has announcing that “it will no longer use objectives of diversity in hiring” and has started to remove asterisks and Schwa from its website. In a singular race to reposition, the HBO network (therefore Warner Bros) in view of the launch of the new Harry Potter, defended Jk Rowling after years of censorship. The writer went from “unpredictable transfobic” to pop icon. Major herself believes that “her contribution is invaluable and she has the right to express what she thinks free”. Miracles of narration.
To return to the tradition of tradition, it was enough to replace the word “diversity” with “value”. From the big motor brands (Toyota, Ford, Harley Davidson, the kings of the John Deere tractors) to the food ones (McDonalds, Walmart, Pepsi, Cors, Jack Daniels) up to the pharmaceutical giants (Pfizer, Bristol Myers Squibb, Johnson & Johnson, Biogen and Alnylam Pharmaceuticals). In the sector, the Restoration has also taken hold in Europe: the Swiss Roche and Novartis are changing politics. Great maneuvers also to Wall Street. Goldman Sachs has announced that he will no longer require “a selection of candidates or interviewers based on inclusion criteria”. The speed record in inverting the course belongs to Citygroup, which in December said: “The programs of our DNA are part”. But in January he canceled them all. Bank of America, Morgan Stanley, JpMorgan, Huntington and Wells Fargo have also cut the ethical objectives.
The wind has changed on the boards and resisting is not easy. The Danes of Novo Nordisk, the Anglosvedesi of Astrazeneca try. They confirmed the programs of the Apple, the Costco supermarket chain, Coca-Cola (in silence). The lush cosmetics giant has made it known from the barricades: “We have no intention of removing anything” and has launched a transgender bathroom line. For now, the NFL of American football, the Delta Airlines (Boeing instead greeted the club) also resist. With a medium-term goal: riding a possible counter-ribaltone. A risk that even the New York Times, a white knight of the Woke, does not intend to run: the editorials on the return to Cold Mountain are multiplying.
An emblematic story is that of the Ben & Jerrys ice cream, owned by Unilever. The ultra -progessist ad Ben Stever has thundered: «The companies that bow to the current political climate will become less and less competitive on the market. And in the end they will be judged as if they had been on the wrong side of the story ». So he continued to ask the police disarmament, to protest against the war in Gaza. In the end, the mother house accused him of social activism and is hiring an arm wrestling rod to force him to leave the headquarters with the inevitable box.
The turnover and the opposite wind could not leave the world of fashion indifferent. Just excesses, just boys in skirt and heel sandals, enough advertising with oversized models. Femininity are back on the catwalk, Victoria’s Secret’s sex symbols, the sobriety that marketing genes have already baptized “quiet luxury”, discreet luxury. Nobody wants to end up in the ravine, it is better to reopen the archives and copy the fifty and sixty styles, pretending that the seventies of the hippies have never existed. It started to notice it at the Sanremo Festival, at the Oscar night, in Eurovision: via I Maranza, inside the New Gentlemen.
The reflux also gave politics to politics, the Woke made it lose more than an electoral round to the claims that they headed. The sociologist Luca Ricolfi comments in his madly correct essay: «The Pacchia Woke has ended, as indeed it could have been understood for quite a while observing phenomena such as the revolt of a part of feminism against the LGBTQ+claims. It is one thing to invite you to say housekeepers instead of a service woman, another is to punish those who do not relate to the dictates of the neolingual, to fire those who have ideas considered wrong, indoctrinate children in schools, to compete with biological males in female competitions, penalize those who are white in university competitions, encourage early gender changes, close the current account to those who have controversial ideas. This also happened in the United States ».
A very strong signal of the decline of transgender ideology comes from sport, where the IOC has questioned the participation in the female races of the athletes of the so -called third sex. At the Paris Olympics the discussed triumph of Imane Khelif in boxing had caused a sensation when the Wake still dictated law.
Another news was noticed: Before the games of the national football teams no one gets cheated, even Myrta Merlin. Fixed the problem of racism? Of course not. But genuflection was not a sensible response. It was a haystack.
