Centurions and an emperor have arrived on the streets of New York to celebrate an excellence of Italian gastronomy. The curious initiative of the De Marco company in the Big Apple.
Made in Italy has landed in New York in style. And this time he did it with Roman centurions, vintage Vespas and even an emperor transported on a litter through the streets of Manhattan.
The initiative is signed by Di Marco, the inventor and world leader of the Roman pinsa company, which after having revolutionized the Italian market and spread the culture of pinsa throughout the world, has decided to make the pinsa famous even in the United States with a spectacular urban activation. The event was organized on the occasion of National Pinsa Day, which it is celebrated in the USA on May 28ththe day on which the trademark for the word Pinsa was officially assigned to Di Marco by the trademark office.
From the subway to Central Park
Since May 26, New York has been transformed into the stage of a surreal Roman invasion. Centurions in armor have appeared in several iconic spots of the city engaged in the most unlikely daily New York activities: on the subway, in Central Park, on a skateboard along the avenues of Manhattanin the crowd at a baseball game or while eating hot dogs on the street. An ironic and unexpected presence that generated curiosity and interest among New Yorkers, who playfully interacted with the new arrivals.
The highlight of the initiative was May 28th and 29th, when it made its entrance in New York the Emperor of Pinsa, transported aboard an authentic Roman litter accompanied by her army of centurions. A real urban stunt with a strong visual impact that crossed the city announcing the arrival of the Pinsa Romana in the United States.
Not just New York
But not just entertainment. Di Marco’s centurions toured Manhattan aboard Italian Vespas distributing vouchers for free pinsa tastings to passers-by and inviting them to celebrate National Pinsa Day. The objective? Let New Yorkers discover one of the most innovative and contemporary products of the Italian gastronomic tradition.
Lighter, fragrant and highly digestible thanks to the particular long-leavening dough, Pinsa Romana today represents one of the most internationally appreciated Italian food excellences. Pinsa Di Marco is today present in more than 70 marketsand among these the United States is becoming one of the most important, because it is a great admirer of real Italian food. The company that codified the original recipe and spread its culture throughout the world now aims to make it a new lifestyle phenomenon in the USA too.
The activation was amplified by creators, influencers and local media who documented the event on social media, transforming New York into the global center of pinsa celebrations. Not only that, Di Marco also brought the centurions’ experience to Los Angeles and San Francisco through video content created with Artificial Intelligence and amplified by social media, and Pinsa Di Marco will also have a dedicated kiosk at Eataly Flatiron for a monthand Pinsa will have a strong presence in Eataly stores throughout the United States. Thus, at least for a few days, Manhattan (and not only) will speak Roman.
