There are more and more skincare brands that rely on the properties of grapes and wine against aging.
The Uruguayan author Eduardo Galeano He wrote: “We are all fatal until the first kiss and the second glass of wine.” A statement that, despite its apparent lightness, contains the deep symbolic and cultural charge that the wine brings with it. Always an emblem of abundance, conviviality and ancient rituals, the wine – and the grapes from which it is born – has been able to cross the centuries transforming itself into a precious ally also for the care of the self, establishing itself in cosmetics and skincare as an authentic elixir of regeneration, brightness and deep well -being. It is not just a matter of evoking a natural or sensory aesthetic, but rather of rediscovering the extraordinary biochemical potential enclosed in every beor and in every drop of fermented must: a knowledge that combines nature and science, experience and innovation.
At the basis of the grape cosmetic effectiveness there is a powerful concentrate of polyphenols (resveratrol, flavonoids and tannins) capable of acting as shields against early aging, thanks to their strong antioxidant activity. Resveratrol, in particular, stands out for its anti-inflammatory and regenerative virtues. It stimulates the production of collagen, improves the elasticity of the skin, smoothes wrinkles and uniforms the complexion, helping to give a younger, compact and radiant appearance.
Similarly, the wine, the result of a fermentation that makes the grapes of the grapes even more bioavailable, is configured as an election ingredient in avant -garde skincare treatments. In fact, wine, serums, masks and lotions based on wine promise to renew the skin delicately, acting in depth to revitalize the fabrics and restore light and compactness to the face.
To believe first in the cosmetic power of the grapes were pioneering brands such as Caudalie, which since 1995 has built its identity around the benefits of grape polyphenols and echo-innovation of its formulas, becoming an international reference point in vinocosmese.
A vision shared today also by known faces of the world of entertainment such as Brad Pittwhich with the launch of his Skincare line the Domaines wanted to transform the wine inheritance of his estate in Provence into a research laboratory dedicated to natural, sophisticated and sustainable beauty.
Even the Italian brand Barò, born in the heart of the Langhe, has been able to interpret the richness of the local wine heritage, transforming it into a range of facial and body treatments that make the most of the effectiveness of the active ingredients of the biological red grape, a symbol of purity, craftsmanship and short chain.
But the benefits of this extraordinary fruit do not end here. The grape seeds – the vinaccioli – are a valuable source for the extraction of a very light oil, but rich in essential fatty acids and vitamin E, ideal for nourishing the most arid skin and strengthening the skin hydrolipidic barrier. The grape water, obtained by distillation, is instead enhanced in toning spray and soothing lotions, thanks to its calming and moisturizing properties. Even the peel and the pulp, often considered residues of processing, prove to be true treasure chests of nutrients and active ingredients to be used in exfoliating treatments and reminiscent masks, to restore freshness, tone and vitality to skin.
The skincare of grapes and wine thus becomes a holistic experience that involves the senses and the imagination, combining function and memory, effectiveness and pleasure. It is a significant example of it A-Rosa, the new Five Star Resort overlooking the shores of Lake Garda, which offers its guests an immersive well-being experience in a spa of over 1,900 square meters. Here a new idea of regenerating and conscious beauty takes shape, in which the treatments are made with products signed by Vinobile Cosmetics: an exclusive line, handcrafted in the heart of the southern Stiria campaign, which makes the grapes and its derivatives the essence of each formula itself.
In this encounter between wine and avant -garde cosmetic tradition, a new way of taking care of the skin, in which the grapes is no longer just a symbol of convivial pleasure, but also a powerful metaphor for regeneration, balance and lasting beauty.
