From 13 to 19 May the project of shopping and wellness Dream Up Club makes a stop in Milan, and then leave throughout Italy
Put together a group of splendid women capable of inventing, a common desire with the decisive desire to make it and a story to be told. That’s where it comes from Dream Up Cluba project capable of mixing wellness, cuddles and artisan brands, with a password: personalization.
Dream Up was born from a meeting: that between Benedetta MazzaTV presenter and creative soul of a sportswear brand and Emanuela Angelinifounder of a line of sartorial pajamas rigorously made in Italy, which give a new representation of the night outfit. Two women with different paths, but with a common will: Create a format to carry around Italy, where to bring together small worlds of our territory, highlighting the stories of the individual brands. Because every little brand is made of people.
A community, a network of creativity and beauty that marries the same philosophy of well -being.
From 13 to 19 May, the itinerant store will stop in Corso Garibaldi 73, in the heart of Milan, and there will be a plan totally dedicated to experiences.
You can discover the natural remedies for a good sleep thanks to Simona Cortopassi and to his laboratory of “Sleep Coaching”. Chiara Di Nardo he will teach to embroider, customizing and embellishing the garments, the pharmacist and cosmetologist Vittoria Lonettihe will present his essential skincare and Shari Moretto will explain how to combine the perfect massage of reflexology.
Amanda Toytattoo artist and artist at 360 degrees, will exhibit paintings and sculptures.
“We like the idea of involving the public not only for the sale, but offering activities that reflect our ideas of well-being. When you enter a Dream Up Club, you are welcomed by a concept, by a warmth, and you become the real protagonist”- tells us Benedetta Mazza.
Customization as a project, which is strengthened in different forms. Wellness that materializes in comfortable clothing, in good sleep, in a silk pajamas that can also be transferred to the outside of the bedroom, in a quick but effective skincare ritual.
With a slogan everything to be known: “It is not a popup. It’s a Dreamup”.
