The new jus redefines the boundaries of masculinity, made more free and sophisticated. The French-American actor Timothée Chalamet stars in the project.
There are shades of color that seem to have a material strength. They can be perceived and felt on the skin. Blue is one of them. Always a symbol of elegance and mystery, the maison Chanel has transformed it into an olfactory icon on the wings of its iconic Bleu, a men’s fragrance, which has become synonymous with freedom. Today that blue thickens, becomes deeper, almost nocturnal, with Bleu de Chanel L’Exclusif, a new version, signed by the creator of the maison, Olivier Polge. “It’s the last measure of blue before it becomes black,” he says. A thin border between light and shadow, between strength and sensuality. The composition revolves around aromatic accords of lavender, enhanced by cedar, amber and leather notes, and the warmth of labdanum. But it is sandalwood that takes center stage: proud, elegant, mysterious. It comes from an exclusive supply chain located on the island of Maré, New Caledonia, which guarantees an ethical and sustainable supply. Only the heartwood, the part rich in essential oils, is used and transformed through a tailor-made extraction process. Always taking Mademoiselle Chanel as a guide, who for N°5 wanted abstract scents, not attributable to a particular ingredient, Polge explains that, “The latest generation extraction techniques allow Chanel to perfect the raw materials and obtain unique nuances”.
A new definition of masculinity
Bleu de Chanel L’Exclusif speaks to a new generation of men – the ambassador is the French-American actor Thimotée Chalamet – who choose more decisive, identity-based fragrances, far from lightness clean which has dominated in past years. This new Bleu thus redefines the boundaries of masculinity: no longer rigidly classic, but sensitive and sophisticated. She is used to intense trails, which leave a presence. To complete the experience, the bottle designed by Sylvie Legastelois, Chanel’s director of packaging creation and graphic identity: a square and solid shape, in a blue that borders on black. Essential, sculptural, like a style statement.
