In its 2025 launch, the Appliance bonusespromoted by the government as part of the budget measure, aims to encourage the replacement of large obsolete devices with new, highly energy-efficient models.
The incentive is accessible to citizens resident in Italy who apply via the IO app or the dedicated official website, authenticating with SPID or CIE.
You can obtain a non-transferable voucher to be used for the purchase of a single appliance per request.
The measure provides for a contribution equal to 30% of the purchase price, with a ceiling of 100 euros for the family unit (unless the ISEE is under 25,000 euros, in which case the ceiling rises to 200 euros). The financial endowment amounts to approximately 48.1 million euros.
The permitted appliances are “large household appliances” (washing machines/washer-dryers, refrigerators/freezers, dishwashers, ovens, hoods, hobs, tumble dryers) as long as they comply with minimum energy classes and are purchased to replace an old appliance of the same category.
The stated objective: renewing the fleet of Italian household appliances, reducing energy consumption, lowering bills and promoting a more circular economy by scrapping old products.
The advantages: because the Bonus is an opportunity
Stimulation for energy saving and lighter bills
By purchasing modern and more efficient appliances, often in a higher energy class, you can reduce electricity consumption and, in the medium to long term, save significantly on your bill.
Concrete incentive for families with low income
For households with an ISEE within €25,000, the bonus rises to €200, a figure which, although modest, can make a difference in a context of rising energy prices and rising costs of living.
Push for scrapping and the circular economy
The restriction of scrapping, i.e. the return of the old appliance, encourages correct disposal, reducing the risk of illegal landfills or abandoned waste. An important aspect in environmental terms.
Digitization and ease of access
The application is made online, with SPID or CIE, via the IO app or the dedicated portal, without excessive bureaucratic steps, and the discount is applied directly to the invoice.
The disadvantages and criticisms: where the Bonus shows limits
Modest incentive compared to the real cost
A contribution that covers a maximum of 100-200 euros on too many appliances, such as washing machines or refrigerators, which are much more expensive: the actual immediate “savings” are limited.
Only one application per household / only one appliance
Anyone who has multiple appliances to replace in their home will not be able to request the bonus for each one, the voucher is valid for a single purchase. This reduces the real impact for large families or those who need to revolutionize multiple rooms.
Limited funds: risk of rapid exhaustion
With less than 50 million allocated, and considering the potential audience, it is likely that the funds will be exhausted quickly. This means that for many the measure will remain theoretical and not concrete.
“Use or expire” voucher: tight deadline
The voucher must be used quickly (often within days of being granted), which can create a rush, especially if you want to take advantage of certain limited promotions, but without certainty of availability in participating stores. Some users have reported availability problems or inefficiencies (items that cannot be purchased with bonuses even if they are present in the ministry’s list).
Potential side effect: price increase
There is a risk that the bonus becomes an indirect incentive for sellers to inflate prices: if the state contribution were guaranteed, shops could increase their prices to absorb the impact. Some online testimonies denounce precisely this mechanism (sellers raise prices, the State spends millions, but the only ones who benefit from it are the first ones).
Concrete help, but not a revolution
The 2025 household appliance bonus offers a real advantage, especially for those with a low ISEE and need to replace an old household appliance, and pushes towards more sustainable choices from an energy and environmental point of view. However, the economic impact remains modest for many, and the fund’s one-stop structure risks leaving out a significant part of the population.
In practice: the incentive can helpbut it is unlikely to fundamentally change the country’s home finances or device status. We need a concrete and realistic approach: inform yourself well, monitor availability, and not count on this possibility as an automatic “savings window”.
