According to the updated data, released by Aiom – Italian Medical Oncology Association, in 2024 there were over 53 thousand and 600 new diagnoses of breast cancer. It is estimated, in fact, that 1 in 8 women will receive a diagnosis of breast cancer during her life. Although the data are decreasing and the net survival rate 5 years after the diagnosis of both 88%, it is important not to lower the guard and continue to raise awareness of the population on the importance of prevention. At the forefront there are the world of fashion and cosmetics, which every year promote ad hoc initiatives. Here are the most relevant.
ARENA
For the fifth consecutive year Arena allies with Keep in Breast, to whom will devolve 50% of the total profits deriving from the sales of the new Breast Cancer Awareness Collection. The protagonists of the campaign are the athletes Leonie Beck, the new world champion 5 km and 10 km in free waters (Fukuoka 2023) and Noé Ponti, Olympic medal in 100 meters butterfly (Tokyo 2020). “Our commitment goes far beyond financial support” explained, Kamila Pilwein, Global Marketing & Trade Marketing Director of Arena, “rooted in our fundamental value of supporting the communities we serve, including the Planet Water community, we are committed to being alongside those who courageously face breast cancer, offering not only encouragement, but a constant and significant support in every phase of the path”.
Avon
Avon’s support continues to collect contributions to be donated to associations and foundations active in the fight against breast cancer, on the occasion of the Rosa Fairy with the Solidarity Collection Together against breast cancer. At the forefront of three decades, the Beauty brand gave over $ 1 billion to causes breast cancer all over the world, informing 180 million people on this issue and financed breast screening for 17 million women. In detail, Avon has collected 600 thousand euros in Italy and supports numerous institutions, including the IEO-Monzino Ets Foundation with a scholarship; Libellular Foundation together with screening paths for women who do not enjoy exemptions as per the protocol of the Ministry of Health and Lilt with the support of the October Rosa Campaign of the Association and paying control visits to 200 women in the mobile outpatient centers of Milan, Rome and Palermo.
Ladybugs
For the third consecutive year Coccinelle teams up with AIRC, supporting the pink ribbon campaign against breast cancer. From 2 to 19 October, 100% of the proceeds deriving from the sale of the Mini Bag Coccinelle Beat Generation, in fact, will be intended for the financing of a two -year scholarship, which will allow a young researcher or researcher to work in a laboratory of excellence in Italy. The initiative will concern the sales made on the Italian territory, both through the Coccinelle.com site and at the direct single -brand boutiques and franchising sales points.
Diego Dalla Palma
Diego Dalla Palma Professional supports the research activities of the IEO, adhering to the Follow The Pink campaign of the IEO-MONZINO Foundation, the only foundation that directs the research activities of IEO directly and exclusively, now in its sixth edition, dedicated to promoting prevention and supporting scientific research on female tumors. The initiative, which takes shape through the campaign Love your skinwhich combines economic support and information and dissemination initiatives. During the month of October, Diego Dalla Palma Professional beauty centers adhere to the program, receive specialist training provided by IEO professionals, as well as dedicated communication materials, useful for sharing the value of this important partnership with their customers.
Pittarosso
The appointment is for Sunday 19 October, when the streets of Milan are tinged with Rosa for the twelfth edition of the Pittarosso Pink Parade. The registration fee, net of management and shipping costs, will be entirely donated to the Veronesi Foundation to support scientific research on female tumors and in particular to the start of a research platform based on the new clinical study, Violet, which aims to improve care for women with hormone-positive operable breast cancer, which represents the most common mammary tumor subtype. Not only that, from 17 to 20 October the mobile clinic of the Italian Diagnostic Center will offer free breast visits, while during the development of the course, the doctors-entryers and nutritionists of the IRCCSUOLOGS IRCCS will be available for tests and meetings with the public and until 31 October 2025 you can contribute to the initiative with a donation in the cashier in the Pittarosso stores or online on the official website.
Primark
Is called We’re with you And it is the new Primark campaign, designed to support people affected by breast cancer in all stages of their path. In fact, the Irish giant will donate over 1 million euros to beneficial bodies engaged in the fight against cancer, including 100,000 euros in Italy at the AIRC Foundation, in support of research to find new treatments for people affected by breast cancer. In particular, the campaign pays attention to the journey of three women united by having received this diagnosis, while in the over 460 Primark stores all over the world, the largest collection will be available Breast Cancer Awareness Never made with 49 garments divided into two ranges: the post-operative one with products developed ad hoc for women affected by breast cancer, and the supportive one in limited edition and aimed at all/and those who want to support the cause. “Primark undertakes to support women throughout their lives. We want women, in all the phases of their path linked to this disease, they feel supported, strong and safe of themselves”, explained Luca Ciuffreda, head of Primark Italia, “This is why we support the Breast Cancer Awareness this October and throughout the year. Through our partnerships with beneficial bodies, we use our shops and social media and social media and social media and social media and social media and social media Digital channels to educate and sensitize women on breast health and the importance of early diagnosis through recommended screening and self -implementation. Collaborators with direct experience of breast cancer to understand the needs of our customers, so as to be able to support them in the best way in their path “.
Ralph Lauren
Ralph Lauren celebrates the first 25 years of Pink Pony, the campaign designed to enhance awareness towards the fight against cancer. Over the years, the American brand has promoted several initiatives, arriving to support research and care centers such as the Memorial Sloan Kettering Ralph Lauren Center in New York and the Royal Marsden’s Ralph Lauren Research Wing in England. This October, the campaign, entitled Live Well. Well welltells the stories of three personalities who faced the disease, that is the basketball player player Ronnie Laughlin, Yoga’s instructor Mary Lou Burkhardt and the skateboarder falls Thompson. In detail, Ralph Lauren with this project undertakes to donate the totality of the proceeds deriving from the sales of the Pink Pony Twill Ball Cap hat and the Pink Pony Cable-Knit sweatshirt, and at least 25% of the profits related to the other products of the Pink Pony line, to institutions dedicated to the fight against cancer. Not only that, during the entire period of the initiative, the New York flagship stores, Beverly Hills and Chicago will light up with a sign of solidarity.
Rosé
For the twelfth year Rosato is alongside the Veronesi Foundation in supporting female cancer research with the aim of building a future of health for all women. On the occasion of the month of breast cancer prevention, the brand launches a new limited edition of the charm Butterflyin 925 ‰ silver, rose gold plated and pink zirconi at the price of 49 euros. For each disposal pendant, Rosato will donate 5 euros to the Veronesi Foundation to finance the daily work of researchers and researchers. The initiative is active online, in the participating jewelers and in the rosé boutiques of Rome, Milan and Forte dei Marmi.
Sciampagna foam
With The gestures that make the differenceA sciampagna foam, a leader brand in the home care and personal care sector of the Desa group, reconfirms the sponsorship of the project October in health Dedicated to the prevention of breast cancer and the promotion of female health, created in collaboration with the volunteer association, Women’s Health Odv. In the next two months, in fact, the camper of women’s health prevention will stop in about 20 Lombard squares, offering women the possibility of undergoing free breast visits, while in November, the company itself will be the protagonist, organizing a training encounter open to all on the power theme in general and free visits for employees will also be available for men.
Yamamay
Throughout the month of October, Yamamay and Lilt will team up to sensitize women on the importance of prevention and early diagnosis of breast cancer. The women concerned, entering a Yamamay shop, will in fact have the opportunity to scan a QR code from the dedicated information material and download a voucher to be able to book a free breast (non -instrumental) visit to one of the associations belonging to the campaign. “We keep a lot on the path started with Lilt, for this reason every year we commit ourselves to renew our contribution to the association”, explained Barbara Cimmino, CSR Director of Yamamay, “the support for scientific research and for our community it represents for Yamamay a priority commitment, and, through the Pink ribbon campaign And the free senological visits that we organize annually since 2013 we want to continue offering concrete help to continue spreading the culture of prevention in the fight against breast cancer. “A commitment that is also renewed on the corporate front, where Yamamay offers their employees the opportunity to make breast breast and ultrasound visits for free.
QVC
Shvc Italia’s initiative is also back this year again this year to support research on women’s tumors. Until 31 October, in fact, the purchasing platform will donate the entire proceeds of a selection of signed products, including Ailoria, Biancoperla, Carlotta Neri, Ebarrito, Kitchen Aid, Kipling, Lucrezia Sciortino, M’ama, Nutribullet, Onusa, Reflower, SBC, Shair, Skechers, Syrio B-lift, Ultimate, Wita, Wita and Wita and Wita. Weleda, at the Umberto Veronesi Ets Foundation. “Shopping4good represents one of the most authentic pillars of our social commitment”, underlined Sarah-Jane Morgan, CEO of QVC Italia, “is a program that transforms shopping into a conscious gesture, capable of generating value for people and for the causes that deserve attention. On the occasion of the fifteenth birthday of Qvc Italia, Shopping4Good is confirmed as one of the most significant expressions of the company In the field of business responsibility. In addition to the selection of products made available by the partners, QVC Italia has made a special charity item signed by Diamonique for this 2025 campaign: a 925 silver necklace with pending stone and a carabiner closure that can be purchased at the price of 34.95 euros.
