The style houses draw the imagery of parties with fairy-tale settings, family reunions, good feelings and new objects of desire
It’s always the right time to celebrate. While Coca-Cola relies on artificial intelligence to produce the 2025 Christmas commercial and Mariah Carey rules It’s Time – after all, no one could be more authoritative than her on the subject of holidays: thanks to All I Want for Christmas Is You has earned over 60 million dollars in royalties from 1994 to today – fashion is not long in coming. In fact, starting from early November, the new Christmas-themed advertising campaigns and holidays in general will be revealed. Here is a first selection.
Burberry
It’s called ‘Twas The Knight Before… and it’s the new Christmas proposal from Burberry, which invites everyone to London under the direction of John Madden, former director of films such as Shakespeare in Love, Captain Corelli’s Mandolin And The weapon of deceptionjust to name a few titles. “It’s an invitation to a party for family and friends,” explained Daniel Lee, creative director of the British fashion house, “with some fantastic gift ideas.” The setting is typical of holiday preparations and in the role of the hostess there is the actress and comedian Jennifer Saunders, who welcomes guests such as Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley and Son Heung-min, each armed with good feelings and Burberry gifts.
Atelier Emé
For winter 2025 Atelier Emé presents itself with the new Red Carpet label. For the Oniverse group brand it’s about exploring the theme of occasionwear with an all-female wardrobe designed for all moments of conviviality. Making up the new wardrobe for the holidays are key pieces such as blazers, shorts and trousers, which are combined with shimmering formulas with gold glitter jumpsuits, long dresses in micro-sequins and satin bandeau bras with a liquid texture adding a touch of glam.
Fendi
From Studio 54 to Jackie O’ in Rome. Fendi unveils the new pre-collection by playing on the charm of opposites. On the one hand, the sartorial rigor, the severe colors and the everyday volumes; on the other, the sexiness of disco evenings, the saturated colors and shapes that enhance the body. Designed by Silvia Venturini Fendi, who from autumn/winter 2026 will hand over the creative helm to Maria Grazia Chiuri, the new proposal will not disappoint lovers of accessories: from the Baguette to the Peekaboo, passing through the brooches and earrings, designed by Delfina Delettrez Fendi, the pillars of the Roman fashion house will not be missing.
Prada
The atmosphere is the magical one of a snowy forest and at the center is one of the most cherished themes of the holidays: the homecoming. This is the scenario chosen by Miuccia Prada and Raf Simons for the Prada Holiday 2025 campaign. The scene is directed by photographer Glen Luchford, who is on display with his solo exhibition until 23 November Atlas from 10·Corso·Como, where it is also possible to see the Cherry World clothing line, founded by the creative together with Josh LeVine, Fergus Purcell and Fran Burns. To interpret the Prada Holiday 2025 project, there is a talent pool, formed by Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright and Li Xian.
Vans
With Meet The Vans the American footwear brand designs the ideal of a contemporary, chaotic, fun and always faithful to the spirit family Off The Wall. Under the creative direction of Thom Bettridge, editor-in-chief and chief brand officer of iD Magazine, the Vans family tells the story of the counterculture in Christmas style, relying on a group of 360-degree creative personalities, ranging from skater Tony Alva to rapper Nettspend, passing through Bella Poarch, Zion Wright, Junior Gutierrez, Efron Danzig, Marz Lovejoy and Cali DeWitt.
