On November 29th, live from Japan, Seventeen celebrate ten years of career with the cinematic live performance of the New_ tour, distributed in Italy by Nexo Studios
In recent years, K-pop has learned to occupy every space: the charts, the catwalks, the universities, the museums — and cinemas are no exception. That’s where it lands Seventeen World Tour (New_) in Japan: Live Viewinga global event that transforms the concert into a collective ritual and the cinema into the new stage of Korean pop culture.
Live from the Vantelin Dome in Nagoya, Seventeen’s show will be broadcast simultaneously worldwide – in Italy on Saturday 29 November at 7pm, thanks to Nexo Studios – to celebrate the tenth anniversary of one of the most representative groups of the K-pop scene. A milestone that coincides with the release of their fifth studio album, Happy Burstdaywhich entered directly into second place on the Billboard 200: confirmation that their trajectory is not only celebratory, but still fully ascendant.
New_, the tour that rewrites the language of the stage
The tour New_ crossed Asia and North America like a visual and sonic laboratory: redesigned performances, reinvented arrangements, solo moments that tell the story of the maturity of the thirteen members — S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, DK, Seungkwan, Vernon and Dino — in a perfect balance between discipline and creativity.
The setlist includes the hits “Hot”, “Darl+ing” and “Rock with you”, but also new songs such as “Bad Influence”, produced by Pharrell Williams, and “Thunder”. It is a musical tale that celebrates ten years of cohesion and reinvention, a reflection of an industry that moves at the same speed as its artists.
When K-pop becomes soft power (and generational ritual)
There are moments when K-pop stops being entertainment and becomes something more: a collective language, a way of reading the world. Seventeen perfectly embodies this transition — from idol band to cultural system. It’s the logic of soft power Korean: a diplomacy made of aesthetics, emotion and precision. When they go on stage or come to the hall, they are not just singing. They are communicating a model of dedication, creativity and belonging that has made South Korea a global cultural point of reference.
Each stage is a piece of a larger project, where entertainment is transformed into political, social and generational language. Because if K-pop was born as an industry, today it is also a way of life: a code of behavior, a visual grammar, a network of global communities that share values of respect, constancy and inclusion.
The power of Seventeen lies right there: in never separating the performance from the message. Their songs talk about growth, anxiety, love, but also about gentle resistance – the one that comes from minimal gestures, from carefully chosen words, from the idea that pop culture can still be a terrain of humanity. It’s a view that is reflected in their fandoms, i Characterwhich have become one of the most cohesive and creative communities in the world, capable of transforming support into art, into activism, into real connections.
Watching one of their concerts – or, in this case, seeing it projected on the big screen – means observing an entire generation recognizing themselves in the same rhythm, in the same colours, in the same idea of belonging. It is a collective ritual where pop becomes cultural testimony, and where Korea, with its precise and sentimental aesthetics, continues to dictate the world’s time.
How to participate
Tickets will be available from November 12th at 3pm on svtnewtour.com, with information also on nexostudios.it. A single day, a single time, a single shared stage: what Seventeen have managed to build wherever they go for ten years.
