Until July 26th, the Rewind exhibition with 250 images including covers, still lives, advertising campaigns and shots of the photographer who passed away five years ago.
Opens today Giovanni Gastel. Rewind, the exhibition curated by Uberto Frigerio, created by La Grande Brera with the Giovanni Gastel Archive, in collaboration with the Guardans-Cambó Agency. Set up at Palazzo Citterio, Rewind arrives five years after the death of the photographer who received the Oscar for photography in 2002 and who Harper’s Bazaar USA defined the ambassador of Milan par excellence, the most international and the most elegant. “It was Giovanni himself”, explained the curator, “who guided us throughout the exhibition. The search for material among texts and private notes was conducted with the intention that his words would tell every fragment of his life, like emotional chapters. In fact, each section was born from his thoughts, from his inner voice because no one knew how to transform memory into image and image into story more than Giovanni. It is a journey in which the visitor does not just observe: he listens. A narrative built by Giovanni for Giovanni, returned to the public in its most authentic form”. On display are 250 documents from the first fashion covers of 1977 to the most innovative still lives, from polaroids to gold backgrounds, from campaigns that have marked the history of fashion to portraits of iconic figures of our time, to which are added previously unpublished personal objects such as writings and poems. “Exactly five years after his death”, continued Angelo Crespi, General Director of the Pinacoteca di Brera, “the idea of celebrating not only his career as a photographer, but first and foremost the person of Giovanni, seems to me to be the best way to honor a great artist who knew how to be free and creative, and who everyone remembers for the humanity and empathy with which he related to others in everyday life. His talent allowed him to create a world that appears today, in the rooms set up in the Palazzo Citterio, exorbitant and imaginative. In the recent Armani exhibition, I am convinced that the objective of the Grande Brera is to be the center of a city in which good taste, form and measure, beauty and meaning are the founding values; and Gastel has exalted the style of Milan at the same time as rigorous and audacious”.
