He won silver in snowboarding at the Cortina Olympics after three medals in Beijing. Skier and model: she modeled for Vuitton, in 2025 she earned almost twenty million euros and has 2.2 million followers
Distinguishing features: beautiful. Eileen Gu she has just won silver at the 2026 Winter Olympics in Milan Cortina in the freestyle discipline, surpassed only by the champion Gremaund. . Gu he is today the athlete with the highest number of followers on social networks (2.2 million) and the fourth highest paid sportswoman in the world, immediately after the tennis players Świątek, Sabalenka and Gauff. In 2025 he earned 23 million dollars (over 19 million euros). A record that tells a lot about his ability to move between sport, fashion and pop culture. Model and testimonial for fashion houses such as Louis Vuitton, Tiffany & Co., Gucci and IWC, but also the face of brands such as Porsche and Red Bull, Eileen Gu embodies a new idea of a champion: where sport embraces fashion (and vice versa),
American and Chinese
Gu was born in 2003 in San Francisco, grew up in California to an American father and a Chinese mother, which introduced her to skiing from a very young age. At just 14 years old, he participated in the World Junior Freestyle Championships in Cardrona, New Zealand, representing the United States. But at 15 he obtained Chinese citizenship and decided to compete for the People’s Republic of Chinaa choice that intertwines sport and geopolitics and which immediately projects it to the center of the international debate. Gu has always said she feels as much American as Chinese, claiming a dual identity.
The triumphs of Beijing
In 2022 in Beijing the world of sport gets to know Gu who wins three medals, two gold and one silver. He becomes the winning face of China at the Olympics and in the meantime continues his studies: after being admitted to Stanford he completes his studies early. With such a full life he also manages to dedicate himself to marathons. In July 2022 took part in the San Francisco Half, finishing it in 1h40’51”. Amazed by her performance and with a sporting flame that burned ever stronger, the athlete discovered herself as even more of a runner: in recent months, we saw her participate for charity in the Wings For Life World Run, the global charity race, where she completed over 24km then made the big leap by participating in the Marathon Pour Tous scheduled during the Paris Olympic Games.
