The volume “Seventy” published by Assauline tells the career of Renzo Rosso, founder of Diesel and Only the Brave, between iconic denim, global innovation and passion for creativity, sustainability and design.
Renzo Rosso has never followed the rules; He preferred to break them, transforming them into new possibilities. The volume Seventypublished by Assauline On the occasion of his seventieth birthday, he retraces a career that has changed the face of international fashion, through seventy symbol moments that tell its energy, vision and the inexhaustible desire to experience.
Since the debut with diesel in 1978, Rosso has been able to make the denim a generational manifestocapable of moving from the utilitarian dimension to a language of rebellion and identity. Lived jeans, provocative campaigns and a style that did not just dress, but to tell who wore them: thus a global aesthetic was born that challenged the conventions.
With Only the Brave (OTB), Renzo Rosso has expanded this approach, building a group that brings together independent and radical brands such as Maison Margiela, Marni, Viktor & Rolf and Jil Sander. Not a simple conglomerate, but A community of creatives who share the same spirit of courage and nonconformism.
The book, enriched by an introduction by Vanessa Friedman, fashion director of New York Timesfrom a foreword signed by the same protagonist, goes beyond fashion. In the pages they meet Personal passions and civil commitments: support for beneficial causes, promotion of sustainability, investments in hospitality and deep bond with Venice. Each episode tells a style that is not only aesthetic, but above all mental: bold, free and visionary
Seventy Thus becomes an intimate and choral portrait, which shows how Renzo Rosso has not only influenced what we wear, but also the way we look to the future, to the creativity and the power to break the patterns.
